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Selling for nearly $1,000 a cup, a cafe in Dubai is offering the world\u2019s most expensive coffee, brewed from Panamanian beans sold at a premium price.<\/strong><\/p>\n The wealthy emirate is known for its extravagant ventures including an enormous mall with an indoor ski area, the world\u2019s tallest building and an artificial island dotted with five-star hotels.<\/p>\n \u201cWe felt Dubai was the perfect place for our investment,\u201d said Serkan Sagsoz, co-founder of the Julith cafe with the pricey offering.<\/p>\n Located in an industrial neighbourhood that has become a hotspot for coffee lovers, Julith plans to serve \u201caround 400 cups\u201d of the precious beverage starting on Saturday, Sagsoz told AFP.<\/p>\n For a price tag of 3,600 dirhams (around $980), the brew offers an experience of floral and fruity flavours reminiscent of tea.<\/p>\n \u201cThere are white floral notes like jasmine, citrus flavours like orange and bergamot and a hint of apricot and peach,\u201d said Sagsoz, who previously ran a cafe in his native Turkey.<\/p>\n \u201cIt\u2019s like honey, delicate and sweet,\u201d he said.<\/p>\n Dubai notched a Guinness record for the world\u2019s most expensive cup of coffee last month, when Roasters offered one for 2,500 dirhams.<\/p>\n The new record staggered some people, though residents also said it was par for the course for the desert city with a luxury lifestyle.<\/p>\n \u201cIt\u2019s very shocking but at the same time, it\u2019s Dubai,\u201d said Ines, who did not give her last name.<\/p>\n \u201cFor wealthy people, it\u2019s just another experience they can boast about,\u201d added another resident, Maeva.<\/p>\n The Julith cafe bought its beans at an auction in Panama after a tough battle that lasted many hours and drew hundreds of bids.<\/p>\n It claimed to have paid the highest price ever for coffee.<\/p>\n Twenty kilograms of the beans went for around 2.2 million dirhams, or $600,000, Julith said in a press release.<\/p>\n Asian buyers, Emirati coffee enthusiasts and coffee bean collectors have since reached out to the cafe in the hopes of securing some of the \u201cNido 7 Geisha\u201d beans, which are grown on a plantation near Panama\u2019s Baru volcano.<\/p>\n But the cafe said it does not plan to share its treasure, beyond a small amount reserved for Dubai\u2019s ruling family.<\/p>\n<\/div>\n