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The Marry Me star, who became the global ambassador of Turkish jeweler Zen Diamond and reportedly collected six engagement rings after many relationships, was paid $10million for the campaign.<\/strong><\/p>\n A marketing insider spilled to Radar Online, \u201cPeople immediately started joking she would be seen as a curse on Zen\u2019s engagement rings.\u201d<\/p>\n \u201cWho does she think she is being the face of engagement rings with her relationship history? And who is going to buy them?\u201d said a source.<\/p>\n An insider revealed that JLo \u201cknew what the blowback would be over this, but she seemingly doesn\u2019t care\u201d.<\/p>\n \u201cShe wanted a campaign that kept her in cash,\u201d remarked a source.<\/p>\n Interestingly, JLo\u2019s failed relationship implied that she wasn\u2019t a great candidate for the brand.<\/p>\n An insider added, \u201cWhoever is behind marketing for Zen Diamond needs sacked!\u201d<\/p>\n Meanwhile, Zen Diamond chairman Emil Guzelis stated, \u201cJLo is more than an international icon \u2013 she represents power, authenticity and timeless beauty.\u201d<\/p>\n Her engagement campaign came as Jennifer earned $2million by singing at a big-money Indian wedding.<\/p>\n Moreover, JLo is all set for a Las Vegas residency, with media reports indicated that she was in talks for a $1million-per-show deal.<\/p>\n However, the outlet noted that it was in jeopardy as of May 2024 due to low sales for her This Is Me album.<\/p>\n Insiders have disclosed the true motivation behind vocalist Jennifer Lopez\u2019s startling decision to accept a significantly reduced pay to take part in a mocked engagement ring advertisement campaign.<\/p>\n According to Radar Online, it is claimed that Jennifer Lopez accepted a new engagement ring campaign with a \u201cdramatically reduced paycheck\u201d due to a perceived lack of interest from luxury brands following her widely slammed album, This Is Me\u2026 Now.<\/p>\n Jennifer Lopez, 56, began working with Zen Diamond earlier this month and starred in a number of glossy pictures for the Turkish jewelry brand.<\/p>\n In fact, she reportedly asked for a much higher sum, but the insider stated that the final payment was cut by a substantial amount.<\/p>\n \u201cShe thinks people look at her divorces and all the rings she\u2019s collected and assume she isn\u2019t worthy of getting engaged again,\u201d an insider said, pointing to her recent separation from Ben Affleck.<\/p>\n \u201cThat\u2019s why she really wanted to front this campaign. She wants to remind everyone she is still that woman\u2014desirable, romantic, someone a man should want to propose to,\u201d they further said.<\/p>\n \u201cHer team knows her value dropped after the album backlash. Signing on for an engagement-ring brand is her way of saying she still belongs in that world, even if she\u2019s getting paid far less than before,\u201d one source explained.<\/p>\n \u00a0<\/p>\n<\/div>\n