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Pop superstar Taylor Swift has asked the U.S. Patent and Trademark Office to block a bedding company from securing a federal trademark featuring the phrase \u201cSwift Home,\u201d arguing it would confuse shoppers.<\/strong><\/p>\n Swift\u2019s company TAS Rights Management LLC told the agency, opens new tab in a filing on Wednesday the cursive \u201cSwift\u201d in Cathay Home Inc\u2019s logo closely resembles the singer\u2019s trademarked signature and would likely mislead consumers into thinking that she endorsed Cathay\u2019s products.<\/p>\n Attorneys and spokespeople for Swift and Cathay Home did not immediately respond to requests for comment on the filing.<\/p>\n Cathay\u2019s website says it sells its products through Bed Bath & Beyond, Target, Nordstrom and other retailers. It applied last year to register a federal \u201cSwift Home\u201d trademark covering bedding items including pillows, mattresses and sheets.<\/p>\n Taylor Swift is a 14-time Grammy Award winner whose recent \u201cEras\u201d tour was the highest-grossing concert tour of all time.<\/p>\n Her company\u2019s filing on Wednesday said she owns federal trademarks covering the use of her name on bed linens, clothing and other products, and that Cathay\u2019s proposed trademark would cause consumer confusion.<\/p>\n Swift has experience with intellectual property disputes, but Josh Gerben, a trademark attorney who first reported, opens new tab the filing, told Reuters the pop megastar has filed relatively few trademark oppositions for a celebrity of her stature.<\/p>\n Gerben, who is not involved in the case, said the logo\u2019s similarity to her signature may have been the trigger. \u201cThere just hasn\u2019t been this really strong enforcement or policing effort around \u2018Swift.’\u201d Its previous estimate was just under 9.7 million tons.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n<\/div>\n
\u201cNormally, somebody that has as much invested in IP as Taylor does, we would see more activity at the Trademark Office,\u201d Gerben said.<\/p>\n
crop harvested between October and February to 10.14 million tons.<\/p>\n