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Following rumors about her relationship with Kansas City Chiefs star Travis Kelce that started to circulate in 2023, superstar singer-songwriter Taylor Swift became popular in the NFL. Since then, Swift has formally established her media residency with the NFL, and the two have gotten married.<\/strong><\/p>\n The multi-time Grammy Award winner is well-known for attending her husband\u2019s games from her box seats, which are where NFL broadcasts try to show fans. Many football supporters have become discouraged by this continuous celebrity limelight because they believe Swift\u2019s enormous fan base detracts from football.<\/p>\n Hall of Farmer and former Dallas Cowboys running back Emmitt Smith was interviewed by Marlow Stern for a Variety story. Stern asked Smith about his thoughts on the \u201cTaylor Swift effect on the NFL.\u201d<\/p>\n \u201cHow do you feel about the Taylor Swift effect on the NFL?\u201d Stern questioned. \u201cShe\u2019s really increased the popularity of the league among women, but I understand some male fans have mixed feelings about her presence at games.\u201d<\/p>\n \u201cWhy would it be a controversial matter?\u201d Smith asked in response. \u201cShe\u2019s there to support her husband and she doesn\u2019t care about all this other stuff, but the networks do. The networks are exposing everything because of who she is. She\u2019s not looking for the damn camera! She\u2019s trying to be Taylor Swift, wife to Travis Kelce, and is trying to enjoy life.\u201d<\/p>\n \u201cShe\u2019s not going, \u2018Put me on the camera! I\u2019m here!\u2019 Most stars aren\u2019t even like that. The media needs something to talk about; this is fresh and new, and she\u2019s a big star,\u201d Smith continued. \u201cDo I like it? No. Can I do anything about it? No. Can she do anything about it? No. The only thing she can do is not show up at the games, and who wants to do that? She\u2019s just trying to be herself. That\u2019s what losing your anonymity truly means \u2014 people follow you,\u201d he added.<\/p>\n From a business perspective, Swift\u2019s partnership with Kelce has led to a huge cultural and financial surge among young and female fans, greatly increasing the NFL\u2019s brand value. The appeal of the \u201cSwift Effect\u201d is further enhanced by the Chiefs\u2019 success.<\/p>\n However, despite criticism, the global celebrity will continue to appear on the big screen for the time being.<\/p>\n<\/div>\n