From Culture to Commerce: Pakistan, China Building Bridges of Prosperity — PCJCCI

By Dr Ansab Ali
Lahore (Pakistan) — Pakistan and China are deepening their bilateral relationship by making cultural exchange a cornerstone of economic growth and sustainable development, President of the Pakistan China Joint Chamber of Commerce and Industry (PCJCCI), Nazir Hussain, said during a think tank session held at the PCJCCI Secretariat on Wednesday.

Hussain noted that under the framework of the China-Pakistan Economic Corridor (CPEC), cultural collaboration is emerging as a vital complement to trade and infrastructure initiatives. Through joint art exhibitions, educational exchange programs, culinary festivals, and tourism campaigns, both nations are leveraging cultural diplomacy to strengthen people-to-people connectivity and long-term partnerships.

Brig. (R) Mansoor Saeed Sheikh, Senior Vice President of PCJCCI, said that cultural diversity serves as a powerful catalyst for inclusive economic development. He added that by sharing traditions, languages, and values, Pakistan and China are building trust that enhances trade, tourism, and creative collaboration. Sheikh emphasized that China’s progress in digital innovation, cultural industries, and vocational training offers opportunities for Pakistan to advance in skills development and entrepreneurship.

Meanwhile, Pakistan’s rich cultural heritage — from Sufi music and Mughal architecture to traditional handicrafts and cuisine — remains a strong attraction for Chinese tourists and investors seeking authentic regional experiences.

Zafar Iqbal, Vice President PCJCCI, highlighted several initiatives promoting bilateral cultural engagement, including the Pakistan-China Culture and Tourism Forum in Islamabad and Beijing, Mandarin language programs in Pakistani universities to improve communication in CPEC projects, and joint ventures in film and creative industries.

He added that, according to the Pakistan Tourism Development Corporation (PTDC), Chinese cultural tourism to Pakistan could increase by up to 40% annually with targeted promotional campaigns and improved infrastructure.

Concluding the session, Salahuddin Hanif, Secretary General PCJCCI, said the growing cultural partnership between Pakistan and China demonstrates that economic growth and cultural understanding go hand in hand. “As both nations progress, their shared commitment to cultural diversity will remain a strategic pillar for mutual prosperity and sustainable development,” he said.