The best trackers for finding your stuff

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Some people rarely lose things. Wallets are always exactly where they’re supposed to be, keys never go missing, and remotes never slip between the couch cushions. And then there’s the rest of us — the folks who can’t ever seem to find the thing that was right there a few seconds ago. For us, there are Bluetooth trackers.

Bluetooth trackers have been around for a long time, and they all generally work the same way. You stick the tracker onto an object, pair it with your phone, and then, when you lose said object, you can go into an app and ring the tracker. But these days, Bluetooth trackers can do a lot more. Some have ultra-wideband chips that enable precision tracking, so you can find exactly where in a room your item is. Increasingly, trackers also tap into large networks — like Apple’s and Google’s — making it easier to locate lost items outside the home. Many will notify you if they detect you’ve left the device behind or come with QR codes that link to your contact information so people can easily return lost devices.

These features are incredibly handy but also have the potential for misuse. Take AirTags. When Apple launched the trackers, it hadn’t anticipated they’d be used to track people or stolen items — but that’s exactly what happened. It’s since beefed up its anti-stalking features, and companies like Tile have also followed suit. Apple and Google have launched a standard that enables unwanted tracking alerts across both Android and iOS devices — and major players like Tile, Samsung, and Chipolo are on board. But until this standard is up and running, it pays to be aware of each tracker’s current approach when you’re deciding the best option for you.

As a consummate Loser of Things, I’ve tested my fair share of Bluetooth trackers on wallets, keys, and luggage. Here’s what I’d recommend if you, too, have a hard time finding things.

The best tracker for iPhone users

When Apple launched AirTags in 2021, it really did shake up the category. That’s because AirTags are equipped with Apple’s Ultra Wideband (UWB) chip and tap into Apple’s vast Find My network. That’s a potent combo. And even though you can now get third-party accessories that work with the Find My network — including the Pebblebee trackers featured later in this guide — AirTags are still the best, thanks to UWB.

Basically, UWB enables precision tracking while Find My compatibility expands range far, far beyond Bluetooth’s limitations. With precision tracking, all you have to do is open the Find My app, tap “Find,” and you should see an arrow pointing you in the exact direction you need to go to find your item. Using the Find My network also means that so long as there’s an Apple device nearby, a lost AirTag can ping its location to Apple’s iCloud servers without notifying the owners of those other devices. And there are over a billion Apple products out there.

That accuracy is super convenient. My keys fell out of my pocket while running once, and I didn’t notice until my phone pinged me to say my keys were no longer with me. While I wasn’t able to use the precision tracking outdoors, I could see the last reported location in the Find My app. Twenty minutes had already passed, but I still was able to find my keys. I haven’t had that degree of success with any other item tracker.

However, this accuracy is a double-edged sword. In 2022, I ran a test to see whether I could track a friend and my spouse (with their consent) in real time. And I could, to a disturbing degree. While Apple’s unwanted tracking prevention measures worked, there were also inherent flaws. (You can read about our testing in full here.) However, Apple has since improved unwanted tracking alerts by shortening the time before you’re notified an unknown AirTag is in your vicinity, making chimes louder, and creating a separate app that lets Android users scan for unknown AirTags. Apple also now informs users during setup that unwanted tracking is a crime and that AirTags are “intended solely to track items that belong to you.”

Apple has also added more ways to share AirTag locations with trusted people. iOS 17 introduced AirTag sharing, which means shared items won’t trigger unwanted tracking alerts. As of iOS 18.2, you can also share the location of a lost AirTag with other people via a temporary link. So if an airline loses your luggage, you can send them a link that shows them an interactive map of your item’s last known location. (Apple is partnering with more than 15 airlines for this particular use case.)

The only thing I really don’t like about AirTags is they aren’t truly $29. They’re $29 plus the cost of whatever accessory is needed to attach them to the item you want to track. For example, you’ll need a holder to attach it to your keys or luggage. Thankfully, there’s a robust third-party accessory market, so you don’t have to pay Apple’s prices if you don’t want to. The fact that you can easily replace the battery with a regular CR2032 coin cell battery helps take the sting out, too. I just did it for two of my AirTags, and it was much, much cheaper than having to buy two new ones.

The best Bluetooth tracker for Android users

More and more trackers now support both Google’s and Apple’s Find My networks, but Tile’s trackers — especially the $34.99 Tile Pro — are still our top recommendation for Android users or mixed iOS / Android households. Functionally, the platform-agnostic trackers can do just about anything an AirTag can. Like AirTags, Tile devices can tap into a larger network — in this case, the Tile Network and Amazon Sidewalk — to help you find your devices outside of your phone’s Bluetooth range. While this network isn’t as expansive as Apple’s or Google’s, Amazon Sidewalk’s coverage has improved significantly. In our April 2025 testing of Google’s Find Hub-compatible trackers — including the Chipolo Pop, Pebblebee Clip Universal, and the Moto Tag — we found that Tile still did better at tracking items outside the home.

Unfortunately, Tile still can’t do true real-time tracking, and it still doesn’t offer a tracker with UWB, so it lacks the AirTag’s precision tracking. The company announced one back in 2021, but we’re still waiting, partly because Apple is effectively blocking UWB compatibility for third parties in iOS and because Tile’s priorities shifted once it was acquired by Life360.

That said, Life360’s acquisition has brought some meaningful upgrades. Pressing a Tile button three times now sends an SOS alert to emergency contacts through Life360. You can also add others to your Circle so they can view and ring nearby Tiles on a shared Life360 map. More recently, Tile trackers have become fully integrated into Life360, letting users manage their trackers directly within the Life360 app. This merger unlocked a few premium features for free, including push alerts for forgotten items and two-day location history.

Still, most of the good stuff — like 30-day location history, unlimited sharing with friends and family, free replacements for damaged Tiles, and up to $100 reimbursement for lost items — sits behind a $29.99/year subscription. Fortunately, Tile offers new members a one-year free trial, and one subscription covers all your devices. You also still get a lot of core functionality without paying: you can find your Tile via Bluetooth, view its last known location on a map, ring your phone from the Tile, and share access with one other person for free.

Tile also stands out for its versatility. While AirTags come in a single puck-like design, Tile offers four distinct form factors to suit different needs. The card-shaped Tile Slim ($29.99), for example, is the best option if you’re constantly losing your wallet. The square Tile Mate ($24.99) comes with a hole so you can stick it on a key ring or carabiner, and is probably the most versatile. The $24.99 Tile Sticker, meanwhile, is a small disc that comes with a sticky backing so you can put it on remotes, pet collars, and anything else you can stick it on.

The best Tile will depend on what you’re looking to track. My personal favorite, however, is the $34.99 Tile Pro, which is shaped like a key fob, is larger than the Mate, and can also be attached to other items. Of the four, it has the longest Bluetooth range at 500 feet and the loudest ring. It’s also the only one that has a replaceable one-year CR2032 battery.

Last but not least, Tile may actually be better than AirTags for tracking stolen items. The company rolled out an anti-theft feature in 2023, which renders Tile devices invisible to unwanted tracking detection in the event someone steals your item. Just know that to use it, Tile requires you to submit a government ID for verification, agree to Tile working with law enforcement without a subpoena, and consent to a $1 million fine if you misuse this feature. For anti-stalking measures, Tile also has a “Scan and Secure” feature, which allows you to use the Tile app to scan for unknown Tile devices in your vicinity. While better than nothing, it’s a flawed measure, as it requires the potential victim to proactively scan their surroundings.

The best AirTag and Tile alternative

If you’re looking for an AirTag or Tile alternative, the Pebblebee Clip Universal is an excellent choice. It’s one of a growing number of trackers that support both Apple’s Find My and Google’s Find Hub networks, a major improvement over its predecessor. This makes setup seamless for both iOS and Android users, while also enabling more accurate and reliable tracking than Pebblebee’s own network could provide.

The thing I like best about the Pebblebee Clip Universal is its rechargeable battery. A single charge lasts up to one year, up from six months — though you may get longer than that depending on your usage. It has a USB-C port, too, so you don’t have to sweat it if you lose the charger it comes with. You love to see it.

The Pebblebee Clip Universal also has an LED strip at the bottom that lights up when you ring the tracker. That’s helped me spot my car keys more quickly when they’d fallen under the car seat or other dark areas. The ringtone is also quite loud, and the 500-foot Bluetooth range is actually about 100 feet more than the Tile Pro, our pick for Android users. And while larger than an AirTag, the Pebblebee Clip Universal also comes with a snap-on key ring so you don’t have to buy another accessory to attach it. It’s also IPX6-rated for water resistance.

Clip Universal owners can still use Pebblebee’s app to set voice tags and ask Amazon Alexa or Google Assistant to help find their device. You can also use the “Find Phone” feature, which lets you double-tap to ring your phone.

Pebblebee recently added a free “panic alarm” safety feature that’s similar to Tile’s SOS alert. Compatible with both Apple’s Find My and Google’s Find Hub network, the Alert feature lets you press the Clip’s button to activate a loud 97-decibel siren and flashing light, which you can disable via Silent Mode. No matter what, the Pebblebee app will still text your location to a trusted contact — or up to five people, with live location sharing if you pay for the $2.99 monthly Alert Live subscription.

That said, Clip Universal owners can’t use the Pebblebee app for tracking, and so only last-gen Clip owners can take advantage of the Pebblebee app’s extensive customizable geofencing features. That means, for instance, Clip Universal owners can no longer set up custom areas on a map and be notified whenever a device enters or leaves the area. They also can’t use the app to designate safe zones, which was useful to avoid unnecessary “left behind” notifications in familiar places like home or work. The latter can be done in Apple’s Find My app, though Google’s Find Hub doesn’t yet have an equivalent feature.

The best AirTag alternatives for wallets

You could be like my spouse, who stuffs an AirTag in their bifold wallet and then makes a surprised Pikachu face every time it falls out. Or, you could opt for a Find My-compatible alternative specifically designed for wallets, like the $34.99 Pebblebee Card Universal. It plays nice with both Apple’s Find My and Google’s Find Hub networks, giving you cross-platform flexibility and the benefits of each — all with a super loud ringtone. It doesn’t come with precision tracking because it lacks UWB, but it makes up for it with those loud ringtones. As part of the Find My network, it also supports unwanted tracking alerts.

The Pebblebee Card Universal also stands out because of its rechargeable battery, which lasts up to 18 months on a single charge. Like the Pebblebee Clip Universal, it works with the Pebblebee app to support voice tagging and even has a button you can press to locate your phone.

Other Bluetooth trackers to consider

The $25 $29 Chipolo Pop offers a similar form factor to Apple’s AirTag in a lighter, more colorful package with a hole for a keychain or lanyard, a louder beep, and compatibility with both Apple’s Find My or Google’s Find Hub networks (though only one at a time). You can even use the Pop as a remote camera shutter and press the built-in button twice to find your lost phone. Unlike Chipolo’s other trackers, it boasts a wider 300-foot Bluetooth range, a more robust IP55 rating for water and dust resistance, and includes a user-replaceable battery that can last up to a year.

In my testing, tracking was accurate on both Apple’s and Google’s networks in most cases, Google’s struggled to track items outside my home as reliably as the Tile. And without UWB, the Pop couldn’t match the AirTag’s pinpoint precision. Still, the Chipolo app provides Android users with reliable out-of-range alerts and left-behind notifications — something Pebblebee and Moto Tag’s trackers lack —which, in my experience, triggered even faster than the AirTag and Tile. ~ Sheena Vasani, Commerce Writer

If you’re a Samsung Galaxy phone user, the $17.80 $29.99 Samsung SmartTag2 gets you UWB tracking and can tap into the Galaxy Find network, which operates similarly to Apple’s Find My network. It’s a great AirTag alternative but isn’t our overall pick for Android because it’s limited to Samsung Galaxy users. But for Samsung users, the latest SmartTag2 includes an improved Compass View, longer battery life, and a better app experience. It’s also got a newer oblong design with a larger key ring than the original SmartTag.

Motorola’s $19.99 $29 Moto Tag is the first tracker on Google’s Find My Device network to offer ultra wideband for locating lost items on phones equipped with a UWB chip, which is a feature Google only recently enabled via a firmware update. Like Apple’s AirTag, it can guide you directly to your missing item via directional cues in the Find My Device app. It worked well in my testing, helping me find the exact location of nearby items in my small apartment, though Apple’s AirTag was occasionally more precise when tracking objects farther away or through walls. The Moto Tag was also less effective than Tile’s trackers at locating items outside my home.

Still, if you want a tracker to find things around the house, the Moto Tag is a solid pick. It also fits most AirTag accessories, carries an IP67 rating for dust and water resistance, and uses a replaceable CR2032 battery that lasts up to a year. It can ring your misplaced phone, too, and doubles as a remote shutter for Motorola phones. ~ Sheena Vasani, Commerce Writer

The $16.88 $29.99 Eufy Security SmartTrack Card is another good option designed for wallets. It comes with a little clip attachment so it doesn’t have to be stuffed in your wallet; you could clip it onto a laptop case, for example. This also has the same benefits when used with the Find My network as the Pebblebee Card Universal. On the back, there’s also a QR code — similar to the ones Tile uses — that helps good samaritans return your item to you. Like the Pebblebee Card Universal, you can share it with multiple people if you set it up via the Eufy Security app. The bummer here is it doesn’t work with Android, lacks UWB and a replaceable battery, and isn’t rechargeable like its successor, Eufy’s $29.99 $34.99 SmartTrack Card E30. That said, though, the built-in battery should purportedly last you three years.

The $35 Chipolo Card Spot or $23 $35 Card Point is also a good option for wallets if you want something a bit simpler, though it lacks the QR code, and its battery only lasts two years. If you do opt for Chipolo, double-check that the specific tracker you’re buying works on the network you want to use. For example, the Chipolo Card and Chipolo Card Spot can both be used with iPhones, but the Chipolo Card only works with the Chipolo app, while the Card Spot only works with Find My. The Chipolo Card Point is for Android users and works with Google’s Find Hub network. Read my full Chipolo Card Spot review.

Update, November 19th: Adjusted prices and availability. Mentioned the new Pebblebee trackers and added some of our impressions of the Chipolo Loop. Sheena Vasani also contributed to this guide.