Hotpot, bubble tea and sportswear: Chinas new exports take on the world
The chain’s global reach relies on a strong brand, robust ecosystem, and loyal customer base, according to Zhou. He notes that every overseas market is complex, shaped by different cultures, legal systems, and consumer habits – so localising food, menus, and service is essential.
The chain’s global reach relies on a strong brand, robust ecosystem, and loyal customer base, according to Zhou. He notes that every overseas market is complex, shaped by different cultures, legal systems, and consumer habits – so localising food, menus, and service is essential.
