By Farzana Chaudhry
Lahore, Pakistan

LAHORE: President of the Lahore Chamber of Commerce and Industry (LCCI), Faheem Ur Rehman Saigol, has said that Pakistan’s positive global image is closely linked to economic strength, industrial growth, good governance, and national unity. He emphasized that the country is blessed with abundant natural resources, a talented workforce, and a young population, with nearly 65 percent of its citizens under the age of 30. Harnessing these strengths, he said, is essential for sustainable economic development and enhancing Pakistan’s international reputation.

He expressed these views while addressing a seminar titled “Branding Pakistan: Building a Soft Image,” organized by the Standing Committee on Corporate Relations & Market Committee at the Lahore Chamber of Commerce and Industry.

The seminar was attended by former LCCI President Mian Anjum Nisar, Convener of the Standing Committee Malik Amer Salam, senior journalist and Chief Editor of Daily Pakistan Mujeeb Ur Rehman Shami, journalist and community activist Jugnu Mohsin, CEO of Sufi Group of Companies Tariq Ullah Sufi, and a large number of representatives from the business community.

Faheem Ur Rehman Saigol stressed that sustainable economic growth, industrial development, promotion of small and medium-sized enterprises (SMEs), and employment generation are key to strengthening Pakistan’s economy and improving its global image. He urged the government, private sector, intellectuals, and civil society to work together for national development, poverty reduction, and projecting a positive image of Pakistan worldwide.

Former LCCI President Mian Anjum Nisar highlighted the challenges confronting the industrial sector and called for policy consistency, investment-friendly regulations, and stronger support for local industries. He said industrial growth is vital for boosting exports, creating jobs, and ensuring long-term economic stability.

Jugnu Mohsin said that Pakistan’s soft image cannot be built through publicity campaigns alone. She emphasized that justice, good governance, protection of cultural heritage, and respect for citizens’ rights are the true foundations of a positive national image. According to her, fairness, dignity, and equal opportunities for ordinary citizens are essential to improving Pakistan’s reputation internationally.

Senior journalist Mujeeb Ur Rehman Shami observed that despite numerous challenges, Pakistan possesses tremendous strengths and capabilities. He pointed to the country’s achievements in diplomacy, sports, and national defense, stressing that political stability, national cohesion, and reduced polarization are essential for projecting a stronger and more positive image to the world.

Tariq Ullah Sufi, CEO of Sufi Group of Companies, said Pakistani industrialists continue to support the national economy despite facing multiple challenges. He expressed concern over high taxation, regulatory hurdles, and increasing business costs, adding that a supportive business environment, policy continuity, and investment incentives are crucial for enhancing industrial competitiveness and improving Pakistan’s economic image internationally.

Earlier, Faheem Ur Rehman Saigol welcomed the distinguished speakers and participants and appreciated the efforts of Malik Amer Salam and his committee for organizing the seminar. He noted that the LCCI represents nearly 48,000 member companies from diverse sectors and continues to facilitate the business community through various support and facilitation centers.

He further stated that Pakistan has been blessed with unparalleled natural resources, stretching from the Arabian Sea to the peaks of the Karakoram, but has yet to fully utilize its immense potential. He said industrialization remains the cornerstone of economic prosperity by generating employment, expanding the tax base, and increasing exports, while Pakistan’s youth should be equipped with skills and opportunities to contribute effectively to national development.

Concluding his address, the LCCI President emphasized ethical business practices, corporate social responsibility, and stronger public-private collaboration. He expressed confidence that through collective efforts, economic reforms, and a positive national outlook, Pakistan can strengthen its global image and secure a prosperous future for its people.