By Farzana Chaudhry | Lahore, Pakistan

LAHORE: LAAM Fashion Week (LFW) has unveiled the designer and brand line-up, key programming, partners and creative team for its second edition, scheduled to take place in Lahore from October 23 to 26, 2026.

Co-created by LAAM and Design651, LAAM Fashion Week was launched as Pakistan’s first runway-to-e-tail fashion platform, bringing together the country’s diverse fashion industry while connecting runway showcases with digital discovery, consumer access and online commerce.

Season 2 builds on the growing reach of the LAAM ecosystem, which has recorded more than five million app downloads, over 25 million active users and the trust of more than six million shoppers worldwide. The platform brings together over 4,000 active brands and designers and 250,000 active products, delivering to more than 1,200 cities worldwide and achieving a social media reach of 600 million-plus.

This year, LAAM Fashion Week is expanding its platform with 43 shows featuring more than 50 established fashion labels, independent designers, contemporary and high-street brands, manufacturing and retail-ready businesses, and emerging talent.

Speaking about the second edition, LAAM Co-Founder and Chief Executive Officer Arif Iqbal said the company’s mission was to showcase the best of Pakistani fashion to international audiences by enabling customers worldwide to shop for Pakistani designs.

He said LAAM Fashion Week brought this vision to the runway by highlighting the creativity and innovation of the country’s leading fashion talent.

Arif Iqbal added that the company was working to establish LFW as a lasting institution, with Season 2 and its LFW Presents shows reflecting that commitment. He noted that every show would be livestreamed globally, allowing international audiences to experience Pakistan’s fashion talent.

LAAM Co-Founder and Chief Operating Officer Amir Iqbal said the runway was only one part of the fashion industry’s journey, emphasising the importance of connecting brands with customers, translating collections into commercial opportunities and helping designers access wider markets.

He said Season 2 would strengthen the runway-to-e-tail model while bringing an even broader representation of Pakistan’s fashion ecosystem together on a single platform.

The four-day event aims to provide designers and brands with opportunities to showcase their collections, expand their reach and connect creativity with commercial growth, further strengthening the visibility of Pakistani fashion in domestic and international markets.