Thailand buzzing with travel boom as Chinese tourists back in droves
Resorts are near capacity in Pattaya, Bangkok restaurants are doing a roaring trade and the strict time slots to visit the Louis Vuitton pop-up “hotel” in the Thai capital are fully booked. As this year’s Lunar New Year holiday draws to a close, Thailand’s tourist businesses are totting up the receipts from what many hope…
Resorts are near capacity in Pattaya, Bangkok restaurants are doing a roaring trade and the strict time slots to visit the Louis Vuitton pop-up “hotel” in the Thai capital are fully booked.
An army of Chinese influencers has been hired targeting multigenerational family groups and Gen Z travellers who shun large tours. This supports the country’s biggest ever tourism promotion campaign launched last month starring Lalisa “Lisa” Manobal, the Thai-born member of the K-pop girl group Blackpink.
While the final Lunar New Year arrivals data are yet to be released, anecdotally the investment appears to have paid off.
