Why Does YouTube Need Its Own Late-Night Show? Advertisers Are Stampeding to Its Platform
As YouTube becomes a dominant force in entertainment, it is taking a cue from some of its more traditional competitors, previewing a slate of exclusive shows spanning genres, from preschool fare and Christmas specials, to nature docuseries, stand-up comedy and late-night. While the Google-owned video giant has holds its massive Brandcast event each May, that…
