Advertising Will Boom in 2026, but Hollywood Is at Risk of Being Left Behind
2025 was the year that advertising dealt with shocks to the system: AI disruption reverberated across every part of the ecosystem, Omnicom completed its $13 billion megadeal for IPG, creating a marketing Goliath, and tariff uncertainty threw certain sectors into chaos. But when it was all said and done, the ad business grew in 2025,…
