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Celebrity influencers paid up to £1m to promote deodorant on social media
Posted onKaty Howell, director at marketing agency Rethink Social, says paid ads “don’t necessarily corrupt a recommendation but it changes the context in which that recommendation should be understood, and audiences have a right to know that”. “The real test is whether the creator would plausibly use the product, whether they retain enough editorial freedom to…
Twitch faces backlash over Amazon training AI on its users livestreams
Posted onTwitch is now allowing users to stop Amazon from training their generative artificial intelligence (AI) models using users’ content, the popular streaming platform said. The US company said users can opt out of a default setting that allows Amazon to use streams, clips, images, chats and other channel content. The announcement on Wednesday confirmed that…
Australians will be able to switch off social media algorithms under planned legislation
Posted onAustralians would be able to switch off social media algorithms under draft legislation to be proposed this week. Communications Minister Anika Wells, who last year helmed the government’s world-first social media ban for under-16s, said the digital duty of care laws would ensure “some basic safety protections on an industry that hasn’t had to observe…
UK economy grew slightly in August ahead of key Budget
Posted onNick Edserbusiness reporter Getty Images The UK economy grew slightly in August, official figures show, as focus intensifies on what measures the government might unveil in next month’s Budget. An increase in manufacturing output helped the economy expand by 0.1%, the Office for National Statistics (ONS) said, but the figure for July was revised down…
