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Celebrity influencers paid up to £1m to promote deodorant on social media
Katy Howell, director at marketing agency Rethink Social, says paid ads “don’t necessarily corrupt a recommendation but it changes the context in which that recommendation should be understood, and audiences have a right to know that”. “The real test is whether the creator would plausibly use the product, whether they retain enough editorial freedom to…
EU to suspend approval of US tariffs deal
The European Parliament is planning to suspend approval of the US tariffs deal agreed in July, according to sources close to its international trade committee. The suspension is set to be announced in Strasbourg, France on Wednesday. The move would mark another escalation in tensions between the US and Europe, as Donald Trump ratchets up…
How hackers forced brewing giant Asahi back to pen and paper
Suranjana TewariAsia business correspondent, Tokyo and Peter HoskinsBusiness reporter Reuters Asahi Super Dry is Japan’s most popular beer Only four bottles of Asahi Super Dry beer are left on the shelves of Ben Thai, a cosy restaurant in the Tokyo suburb of Sengawacho. Its owner, Sakaolath Sugizaki, expects to get a few more soon, but…
Microsoft cuts 4,800 jobs and shrinks Xbox in significant restructure
Microsoft has announced it has cut 4,800 jobs – roughly 2.1% of its workforce – with Xbox to bear a large number of its latest layoffs. Amy Coleman, executive vice president at Microsoft, told employees in a memo that the tech giant needed to focus on areas that can deliver for customers amid a “fast-changing…
