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Strongbow and Jägermeister pull ads after watchdog probe
Posted onEmer MoreauBusiness reporter Al Nash Comedian Al Nash made the sponsored post about Strongbow cider Strongbow and Jägermeister have withdrawn social media ads after the advertising watchdog ruled against the way the brands presented their alcoholic drinks. The Advertising Standards Authority (ASA) said two Jägermeister adverts implied that alcohol was “a key component of social…
Daily Telegraph: RedBird Capital pulls out of deal to buy newspaper
Posted onUS investment group RedBird Capital has pulled out of a deal to buy the Daily and Sunday Telegraph for £500m. RedBird had a previous attempt to buy the Telegraph rebuffed by politicians as it was majority-funded by Abu Dhabi’s IMI group – which is owned in turn by the Abu Dhabi royal family. A law…
Removed Ben & Jerrys chair says Magnum aimed to smear her
Posted onThe ousted chair of Ben & Jerry’s has accused the company which owns the brand of threatening to launch a public smear campaign against her. Anuradha Mittal, who chaired Ben & Jerry’s independent board for seven years, told the BBC that Magnum had threatened to publish “defamatory statements” about her if she did not step…
Luce: Ferrari marketing boss quits just weeks after EV launch backlash
Posted onFerrari’s marketing boss has quit after 16 years at the company just weeks after a backlash over the launch of the supercar maker’s first-ever electric car, the Luce. The firm announced this week that Enrico Galliera would leave the role of chief marketing and commercial officer. He will be replaced by former BMW Italy head…
