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Celebrity influencers paid up to £1m to promote deodorant on social media
Posted onKaty Howell, director at marketing agency Rethink Social, says paid ads “don’t necessarily corrupt a recommendation but it changes the context in which that recommendation should be understood, and audiences have a right to know that”. “The real test is whether the creator would plausibly use the product, whether they retain enough editorial freedom to…
Why Chinese tech companies are racing to set up in Hong Kong
Posted onFor Yunji, that means proving its robots can operate in real-world international settings. The company, which builds its service robots for hotels, hospitals and factories, listed in Hong Kong in October of last year, as it sought to widen its investor base beyond the mainland.
Greggs set to raise prices again in response to cost pressures, says CEO
Posted onHigh street baker Greggs is set to raise prices on its breakfast meal deals and biscuits in response to growing cost pressures, the company’s chief executive has said. Roisin Currie said the price increases would kick in from Thursday. She said the action was being taken in response to increased staffing costs, including the impact…
