Similar Posts
Celebrity influencers paid up to £1m to promote deodorant on social media
Katy Howell, director at marketing agency Rethink Social, says paid ads “don’t necessarily corrupt a recommendation but it changes the context in which that recommendation should be understood, and audiences have a right to know that”. “The real test is whether the creator would plausibly use the product, whether they retain enough editorial freedom to…
Reeves speech did not mislead on challenges facing UK ahead of Budget, says OBR official
Michael RaceBusiness reporter Getty Images A senior official at the UK’s economic forecaster has said he does not believe the chancellor was being misleading when she said the state of the public finances were “very challenging” in the run-up to the Budget. Prof David Miles from the Office for Budget Responsibility (OBR) told MPs Rachel…
No 10 welcomes reports X is addressing Grok deepfakes
The Prime Minister Sir Keir Starmer has told MPs he welcomes reports that X is taking over sexualised deepfakes produced by its AI tool, Grok. Sir Keir told MPs he had been informed X was “acting to ensure full compliance with UK law” – but his spokesman later clarified he did not have any new…
