YouTube Takes MIPCOM: EMEA Chief Pedro Pina and BBC Studios’ Jasmine Dawson Say It’s All About “Feeding Fandom”
YouTube has arrived on the Croisette. For the first time in the company’s 20-year history, the content behemoth —owned by Google —has come to MIPCOM and used its first keynote session to laud the platform’s partnership with BBC Studios. Pedro Pina, vice-president, head of YouTube EMEA and Jasmine Dawson, senior vice-president of digital at BBC…