NBC Hopes That Nostalgia, Tech and a Superstar Talent Pool Can Drive Its NBA Hoop Dreams
Back when Adam Silver was a young executive at the NBA, the future commissioner would occasionally venture over to 30 Rockefeller Plaza, where NBC Sports chief Dick Ebersol held court. “He famously had a sign behind his desk that said ‘storytelling.’ It was just a reminder to people. I think that storytelling is just as…
