Most Powerful Influencers 2025

nt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbody1-uid0″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-body1″},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”in-list1″},{“key”:”pos”,”value”:”btf”}],”lazyLoad”:”no”,”lazyLoadMultiplier”:2,”zone”:”list/inbody1″,”sizes”:[[300,250]]}]}},{“ID”:1236400692,”position”:1,”positionDisplay”:”02″,”date”:”2025-10-14 11:39:35″,”modified”:”2025-10-14 14:00:25″,”title”:”Alix Earle”,”subtitle”:null,”slug”:”alix-earle-2″,”caption”:””,”description”:”ntttt nnnnnnnnnnn nt@alixearle7.5 million followers on TikTok</strong></p>nnnn ntAfter going viral in 2023 with glamorously chaotic TikToks, Earle, 24, parlayed her fame into Hot Mess</em>, a podcast launched under Alex Cooper’s Unwell Network u2014 though that partnership flamed out this year amid reported friction between the two influencers. She’s now taking her “hot…

nt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbody1-uid0″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-body1″},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”in-list1″},{“key”:”pos”,”value”:”btf”}],”lazyLoad”:”no”,”lazyLoadMultiplier”:2,”zone”:”list/inbody1″,”sizes”:[[300,250]]}]}},{“ID”:1236400692,”position”:1,”positionDisplay”:”02″,”date”:”2025-10-14 11:39:35″,”modified”:”2025-10-14 14:00:25″,”title”:”Alix Earle”,”subtitle”:null,”slug”:”alix-earle-2″,”caption”:””,”description”:”ntttt

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nt@alixearle
7.5 million followers on TikTok</strong></p>nnnn

ntAfter going viral in 2023 with glamorously chaotic TikToks, Earle, 24, parlayed her fame into Hot Mess</em>, a podcast launched under Alex Cooper’s Unwell Network u2014 though that partnership flamed out this year amid reported friction between the two influencers. She’s now taking her “hot mess” brand mainstream as a contestant on Dancing With the Stars</em> season 34, twirling alongside pro Valentin Chmerkovskiy.</p>nnnn

ntTHE SOCIAL PLATFORM I COULD NEVER LIVE WITHOUT AND THE ONE I WOULD LOVE TO GIVE UP</strong> I can’t live without TikTok, and I would get rid of Facebook.</p>nnnn

ntTHE THING THAT SURPRISES ME MOST ABOUT BEING A CREATOR</strong> “Becoming an investor in multiple brands at only 24 years old. That’s never something I thought I would be capable of at this age.”</p>n</div>”,”alt”:””,”image_credit”:””,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:0,”image”:””,”sizes”:{“pmc-gallery-s”:[],”pmc-gallery-m”:[],”pmc-gallery-l”:[],”pmc-gallery-xl”:[],”pmc-gallery-xxl”:[]},”fullWidth”:0,”fullHeight”:0,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid1″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400695,”position”:2,”positionDisplay”:”03″,”date”:”2025-10-14 11:39:55″,”modified”:”2025-10-15 08:39:45″,”title”:”Amelia Dimoldenberg”,”subtitle”:null,”slug”:”amelia-dimoldenberg-2″,”caption”:”Amelia Dimoldenberg”,”description”:”ntttt

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nt@ameliadimoldenberg
3.3 million subscribers on YouTube</strong></p>nnnn

ntFor the 10th anniversary of Chicken Shop Date</em>, the quick-witted Brit dropped a greatest-hits reel of her chicken-fueled flirt sessions with Cher, Billie Eilish, Paul Mescal, Bella Hadid and other stars who came for the nuggets but stayed for the banter. Her cult-y YouTube show launched her onto the Oscars red carpet (as the Academy’s official social ambassador) and into brand deals and Time</em>‘s 100 Creators list. Next up: Passenger Princess</em>, a Formula 1-backed series where she learns to drive u2014 on camera, of course.</p>n</div>”,”alt”:”Amelia Dimoldenberg, @ameliadimz, @ameliadimoldenberg”,”image_credit”:”Kevin Winter/GA/The Hollywood Reporter/Getty Images”,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:1236400923,”image”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/2179686892-EMBED-2025.jpg?w=1000″,”sizes”:{“pmc-gallery-s”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/2179686892-EMBED-2025.jpg?w=320″,”width”:320,”height”:326},”pmc-gallery-m”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/2179686892-EMBED-2025.jpg?w=640″,”width”:640,”height”:652},”pmc-gallery-l”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/2179686892-EMBED-2025.jpg?w=800″,”width”:800,”height”:814},”pmc-gallery-xl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/2179686892-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:1018},”pmc-gallery-xxl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/2179686892-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:1018}},”fullWidth”:565,”fullHeight”:575,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid2″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400697,”position”:3,”positionDisplay”:”04″,”date”:”2025-10-14 11:40:31″,”modified”:”2025-10-15 11:14:31″,”title”:”Boman Martinez-Reid”,”subtitle”:null,”slug”:”boman-martinez-reid”,”caption”:”Boman Martinez-Reid. “,”description”:”ntttt

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nt@bomanizer
2.2 million followers on TikTok</strong></p>nnnn

ntThe Canadian creator (also known as Bomanizer) became a pandemic breakout star by spoofing reality TV drama with hilariously over-the-top TikToks inspired by The Real Housewives </em>and Keeping Up With the Kardashians</em>. He’s since made the leap to traditional TV with Made for TV</em>, a 2024 mocku00adumentary on Canadian network Crave that continues his pop-culture sendup streak.</p>nnnn

ntTHE PLATFORM I COULD NEVER LIVE WITHOUT </strong>“It’s kind of random, but Snapchat. I have maintained streaks with my friends, many of which exceed 1,000 days. I feel like my snap streaks keep me and my friends in each other’s faces. If we didn’t have a snap streak, would we still be friends? It’s hard to say.”</p>n</div>”,”alt”:”Boman Martinez-Reid”,”image_credit”:”Courtesy of Subject”,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:1236401830,”image”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Boman_Selfie.jpg?w=533″,”sizes”:{“pmc-gallery-s”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Boman_Selfie.jpg?w=320″,”width”:320,”height”:480},”pmc-gallery-m”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Boman_Selfie.jpg?w=533″,”width”:533,”height”:800},”pmc-gallery-l”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Boman_Selfie.jpg?w=533″,”width”:533,”height”:800},”pmc-gallery-xl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Boman_Selfie.jpg?w=533″,”width”:533,”height”:800},”pmc-gallery-xxl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Boman_Selfie.jpg?w=533″,”width”:533,”height”:800}},”fullWidth”:383,”fullHeight”:575,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid3″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400700,”position”:4,”positionDisplay”:”05″,”date”:”2025-10-14 11:41:45″,”modified”:”2025-10-14 15:21:33″,”title”:”Brittany Broski”,”subtitle”:null,”slug”:”brittany-broski-2″,”caption”:”Brittany Broski”,”description”:”ntttt

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nt@brittany_broski
2.6 million subscribers on YouTube</strong></p>nnnn

ntShe first shot to fame in 2019 when a TikTok of her trying kombucha for the first time u2014 and cycling through a series of meme-ready facial expressions u2014 went viral, earning her the nickname “Kombucha Girl.” Since then, she has parlayed that internet fame into a full-fledged media career. Her medieval-themed interview series Royal Court</em> has become a breakout press-tour staple, with celebs like Charli XCX, Saoirse Ronan and David Corenswet donning cloaks and swords to nerd out. (Corenswet’s turn went viral for sheer enthusiasm.) She also is signed to Atlantic Records, with two singles out and more music planned for 2026.</p>n</div>”,”alt”:”Brittany Broski @brittany_broski”,”image_credit”:”John Nacion/Variety/Getty Images”,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:1236401218,”image”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2214491926-EMBED-2025.jpg?w=1000″,”sizes”:{“pmc-gallery-s”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2214491926-EMBED-2025.jpg?w=320″,”width”:320,”height”:269},”pmc-gallery-m”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2214491926-EMBED-2025.jpg?w=640″,”width”:640,”height”:539},”pmc-gallery-l”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2214491926-EMBED-2025.jpg?w=800″,”width”:800,”height”:674},”pmc-gallery-xl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2214491926-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:842},”pmc-gallery-xxl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2214491926-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:842}},”fullWidth”:683,”fullHeight”:575,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid4″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400706,”position”:5,”positionDisplay”:”06″,”date”:”2025-10-14 11:43:51″,”modified”:”2025-10-15 09:38:49″,”title”:”Brooke Averick & Connor Wood”,”subtitle”:null,”slug”:”brooke-averick-connor-wood”,”caption”:”Brooke Averick and Connor Wood”,”description”:”ntttt

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ntTheir podcast may be called Brooke and Connor Make a Podcast</em>, but what theyu2019ve really made is a Gen Z cult hit. Averick and Wood bounce between pop-culture breakdowns, deadpan tangents and existential spirals u2014 often within the same five minutes u2014 and their clipped, chaotic rapport has struck a chord with chronically online 20-somethings. Averick also has made waves on BookTok and has a debut novel (Phoebe Bermanu2019s Gonna Lose It</em>) coming in 2026. Woodu2019s solo TikToks are equal parts sincere and absurd, sometimes in the same sentence.</p>nnnn

ntTHE ONE THING I MISS ABOUT MY LIFE BEFORE I WAS A CREATOR </strong></p>nnnn

ntAVERICK</strong> u201cMy screen time being less than 11u202fhours a day.u201d </p>nnnn

ntCONNOR</strong> u201cI kind of miss my 9-to-5s! I was ultimately fired from every one of them as they werenu2019t a part of myu202fjourney.u201d</p>n</div>”,”alt”:”Brooke Averick and Connor Wood”,”image_credit”:”Courtesy of Subject (2)”,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:1236401820,”image”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Brooke-Averick-and-Connor-Wood-Split-Publicity-H-2025.jpg?w=1024″,”sizes”:{“pmc-gallery-s”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Brooke-Averick-and-Connor-Wood-Split-Publicity-H-2025.jpg?w=320″,”width”:320,”height”:180},”pmc-gallery-m”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Brooke-Averick-and-Connor-Wood-Split-Publicity-H-2025.jpg?w=640″,”width”:640,”height”:360},”pmc-gallery-l”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Brooke-Averick-and-Connor-Wood-Split-Publicity-H-2025.jpg?w=800″,”width”:800,”height”:451},”pmc-gallery-xl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Brooke-Averick-and-Connor-Wood-Split-Publicity-H-2025.jpg?w=1024″,”width”:1024,”height”:577},”pmc-gallery-xxl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Brooke-Averick-and-Connor-Wood-Split-Publicity-H-2025.jpg?w=1280″,”width”:1280,”height”:721}},”fullWidth”:1020,”fullHeight”:575,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid5″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400710,”position”:6,”positionDisplay”:”07″,”date”:”2025-10-14 11:44:23″,”modified”:”2025-10-14 14:59:33″,”title”:”Caleb Hearon”,”subtitle”:null,”slug”:”caleb-hearon”,”caption”:”Caleb Heron “,”description”:”ntttt

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nt@calebsaysthings
1.1 million followers on TikTok</strong></p>nnnn

ntHearon took a reverse-engineered route to influencer status: stand-up first, social media second. After two unsuccessful Saturday Night Live </em>auditions, Hearon pivoted to posting POV videos on Twitter and stand-up clips on TikTok u2014 and blew up. Since then, he has parlayed that following into a full-on comedy career: the So True With Caleb Hearon</em> podcast, a stand-up tour, an HBO special and roles in Jurassic World: Dominion</em>, Sweethearts</em> and the upcoming Devil Wears Prada</em> sequel.</p>n</div>”,”alt”:”Caleb Heron @calebsaysthings”,”image_credit”:”River Callaway/PMC”,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:1236400933,”image”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/RIV18533-EMBED-2025.jpg?w=1000″,”sizes”:{“pmc-gallery-s”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/RIV18533-EMBED-2025.jpg?w=320″,”width”:320,”height”:369},”pmc-gallery-m”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/RIV18533-EMBED-2025.jpg?w=640″,”width”:640,”height”:738},”pmc-gallery-l”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/RIV18533-EMBED-2025.jpg?w=800″,”width”:800,”height”:922},”pmc-gallery-xl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/RIV18533-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:1153},”pmc-gallery-xxl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/RIV18533-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:1153}},”fullWidth”:499,”fullHeight”:575,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid6″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400716,”position”:7,”positionDisplay”:”08″,”date”:”2025-10-14 11:45:01″,”modified”:”2025-10-14 14:48:37″,”title”:”Delaney Rowe”,”subtitle”:null,”slug”:”delaney-rowe-2″,”caption”:”Delaney Rowe”,”description”:”ntttt

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nt@delaneyrowe
1.1 million followers on Instagram</strong></p>nnnn

ntRowe has been making a name for herself online for years, with her spot-on parodies of cinematic tropes like “The scrappy female reporter in every movie who’s desperate to get the real story,” and, “The devastating last home video taken of the wife who dies in the beginning of the movie.” Lately, though, she’s been showing up offline, too, splitting time between Los Angeles and New York and turning up at industry events and creator collabs u2014 building visibility beyond her feed.</p>n</div>”,”alt”:”Delaney Rowe, @delaneyrowe, n@delaneysayshello”,”image_credit”:”River Callaway/PMC”,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:1236400921,”image”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/MG_1131-EMBED-2025.jpg?w=1000″,”sizes”:{“pmc-gallery-s”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/MG_1131-EMBED-2025.jpg?w=320″,”width”:320,”height”:228},”pmc-gallery-m”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/MG_1131-EMBED-2025.jpg?w=640″,”width”:640,”height”:457},”pmc-gallery-l”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/MG_1131-EMBED-2025.jpg?w=800″,”width”:800,”height”:571},”pmc-gallery-xl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/MG_1131-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:714},”pmc-gallery-xxl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/MG_1131-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:714}},”fullWidth”:805,”fullHeight”:575,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nt@drewafualo
8.2 million followers on TikTok</strong></p>nnnn

ntAfualo doesn’t post u2014 she detonates. With a mix of razor-sharp humor and righteous outrage, she’s turned calling out misogyny into a viral art form. Proudly Samoan, she has launched her hit podcast The Comment Section</em>, written The New York Times </em>best-seller LOUD: Accept Nothing Less Than the Life You Deserve</em> and built a Hollywood presence as a red carpet correspondent at major awards shows.</p>nnnn

ntTHE ONE THING I MISS ABOUT MY LIFE BEFORE I WAS A CREATOR </strong>“Shopping around Trader Joe’s without being perceived. Man, oh man, what I would give to loiter in those too-small aisles.”</p>n</div>”,”alt”:”Drew Afualo @drewafualo”,”image_credit”:”John Nacion/Getty Images”,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:1236401217,”image”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2234423964-EMBED-2025.jpg?w=1000″,”sizes”:{“pmc-gallery-s”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2234423964-EMBED-2025.jpg?w=320″,”width”:320,”height”:295},”pmc-gallery-m”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2234423964-EMBED-2025.jpg?w=640″,”width”:640,”height”:589},”pmc-gallery-l”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2234423964-EMBED-2025.jpg?w=800″,”width”:800,”height”:737},”pmc-gallery-xl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2234423964-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:921},”pmc-gallery-xxl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2234423964-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:921}},”fullWidth”:624,”fullHeight”:575,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid8″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400723,”position”:9,”positionDisplay”:10,”date”:”2025-10-14 11:45:53″,”modified”:”2025-10-14 14:23:51″,”title”:”Drew Desbordes”,”subtitle”:null,”slug”:”drew-desbordes”,”caption”:””,”description”:”ntttt

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nt@druski
235,000 followers on Twitch</strong></p>nnnn

ntDruski has built a comedy empire from chaos u2014 recording sketches in airports, at NASCAR events, even in the back of a McDonald’s. His YouTube series Coulda Been Records, Coulda Been House and Coulda Been Love</em> blend sketch comedy with livestream culture, often featuring drop-ins from the likes of Kevin Hart, Kai Cenat and other A-listers. “I fucking love this shit,” he says. “Why the fuck would I want to go back and be broke?”</p>nnnn

ntTHE PERSON WHOSE SOCIAL MEDIA ACCOUNT I’D LOVE TO RUN FOR A DAY </strong>“Leonardo DiCaprio. I want to know who’s running his Instagram because it can’t be him! There’s no chance! He’s posting like dogs, cats, birds and trees.”</p>n</div>”,”alt”:””,”image_credit”:””,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:0,”image”:””,”sizes”:{“pmc-gallery-s”:[],”pmc-gallery-m”:[],”pmc-gallery-l”:[],”pmc-gallery-xl”:[],”pmc-gallery-xxl”:[]},”fullWidth”:0,”fullHeight”:0,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid9″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400728,”position”:10,”positionDisplay”:11,”date”:”2025-10-14 11:46:31″,”modified”:”2025-10-14 14:57:01″,”title”:”Dylan Efron”,”subtitle”:null,”slug”:”dylan-efron”,”caption”:”@dylanefron”,”description”:”ntttt

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nt
@dylanefron</strong>
1.4 million followers on Instagram</strong></p>nnnn

ntAfter starting his career as a production coordinator, Efron has parallel-pathed his way to stardom by supplementing his growing reality show appearances (he was a breakout star of The Traitors</em>‘ third season) with his endearing and savvy social media presence. “I grew up pretty private and didn’t even have social media until after I graduated college,” he says. “Instagram was the first platform I used, and it made me more comfortable at storytelling and being myself on camera u2014 which led to opportunities like The Traitors</em> and Dancing With the Stars</em>.”</p>nnnn

ntHe since has expanded to TikTok, posting wacky looks into his life u2014 he’s often out on a wilderness adventure, and occasionally shirtless while doing so u2014 for millions of viewers. When he taps his A-lister older brother Zac to appear alongside him, the views skyrocket into the tens of millions. Efron says the biggest surprise of creator life is that it’s actually fun to be vulnerable: “I think there’s a fear that we always want to show success stories, but the best videos are ones that tell the journey of becoming your best.”</p>nnnn

ntTHE CRAZIEST PLACE I’VE FILMED CONTENT </strong>“Guyana. I shot a documentary on YouTube where my friend and I traveled to a remote village in the heart of the Amazon Rainforest to attempt to catch one of the largest fish in the world and tell a beautiful story of sustainability.”</p>nnnn

ntTHE CRAZIEST PLACE I’VE LOOKED AT SOCIAL MEDIA </strong>“Rock climbing. It always feels strange picking up my phone and filming or scrolling while on the side of a huge mountain.”</p>n</div>”,”alt”:”Dylan Efron”,”image_credit”:”EJ Manalo/PMC”,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:1236400931,”image”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/OTR-Dylan-Efron-PCP-CJPA5974-EMBED-2025.jpg?w=1000″,”sizes”:{“pmc-gallery-s”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/OTR-Dylan-Efron-PCP-CJPA5974-EMBED-2025.jpg?w=320″,”width”:320,”height”:312},”pmc-gallery-m”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/OTR-Dylan-Efron-PCP-CJPA5974-EMBED-2025.jpg?w=640″,”width”:640,”height”:623},”pmc-gallery-l”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/OTR-Dylan-Efron-PCP-CJPA5974-EMBED-2025.jpg?w=800″,”width”:800,”height”:779},”pmc-gallery-xl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/OTR-Dylan-Efron-PCP-CJPA5974-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:974},”pmc-gallery-xxl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/OTR-Dylan-Efron-PCP-CJPA5974-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:974}},”fullWidth”:590,”fullHeight”:575,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid10″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400731,”position”:11,”positionDisplay”:12,”date”:”2025-10-14 11:46:42″,”modified”:”2025-10-14 14:30:53″,”title”:”Emma Chamberlain”,”subtitle”:null,”slug”:”emma-chamberlain”,”caption”:””,”description”:”ntttt

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nt@emmachamberlain
12 million subscribers on YouTube</strong></p>nnnn

ntChamberlain turned awkward jump cuts and oversharing into an aesthetic u2014 and then into an empire. What began as a YouTube diary of caffeine jitters and self-deprecating chaos helped define Gen Z’s online voice and made her one of fashion’s most unexpected power players. Today, she runs Chamberlain Coffee, hosts the Anything Goes</em> podcast and regularly partners with Vogue</em> as a Met Gala correspondent while repping Louis Vuitton and Cartier on the global stage. </p>nnnn

ntTHE THING THAT SURPRISED ME MOST ABOUT BEING A CREATOR </strong>“How lonely it can be u2014 I find I experience more nefarious intentions since I began this career.”</p>n</div>”,”alt”:””,”image_credit”:””,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:0,”image”:””,”sizes”:{“pmc-gallery-s”:[],”pmc-gallery-m”:[],”pmc-gallery-l”:[],”pmc-gallery-xl”:[],”pmc-gallery-xxl”:[]},”fullWidth”:0,”fullHeight”:0,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid11″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400733,”position”:12,”positionDisplay”:13,”date”:”2025-10-14 11:46:53″,”modified”:”2025-10-14 15:06:22″,”title”:”Gabby Windey”,”subtitle”:null,”slug”:”gabby-windey”,”caption”:”Gabby Windey “,”description”:”ntttt

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nt@gabby.windey
1.5 million followers on Instagram</strong></p>nnnn

ntWindey first went viral when she and Rachel Recchia were dumped in tandem on The Bachelor </em>season 26 u2014 and then co-led The Bachelorette</em> season 19. She reentered the zeitgeist during season three of The Traitors</em>, but it’s her Jennifer Coolidge-esque podcast rants on Long Winded</em> that cemented her status as a full-fledged social media sensation. </p>nnnn

ntTHE ONE THING I MISS ABOUT MY LIFE BEFORE I WAS A CREATOR</strong> “Nothing! My life was meaningless before committing to a life of being chronically online.”</p>n</div>”,”alt”:”Gabby Windey @gabby.windey “,”image_credit”:”Weiss Eubanks/NBCUniversal/Getty Images”,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:1236401181,”image”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2203847711-EMBED-2025.jpg?w=1000″,”sizes”:{“pmc-gallery-s”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2203847711-EMBED-2025.jpg?w=320″,”width”:320,”height”:213},”pmc-gallery-m”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2203847711-EMBED-2025.jpg?w=640″,”width”:640,”height”:427},”pmc-gallery-l”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2203847711-EMBED-2025.jpg?w=800″,”width”:800,”height”:534},”pmc-gallery-xl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2203847711-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:667},”pmc-gallery-xxl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2203847711-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:667}},”fullWidth”:862,”fullHeight”:575,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid12″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400738,”position”:13,”positionDisplay”:14,”date”:”2025-10-14 11:47:49″,”modified”:”2025-10-15 09:37:58″,”title”:”Hannah Berner”,”subtitle”:null,”slug”:”hannah-berner-2″,”caption”:”Hannah Berner”,”description”:”ntttt

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nt@hannah_berner
2.9 million followers on TikTok</strong></p>nnnn

ntAfter a rocky few seasons on Bravo’s Summer Hous</em>e, Berner turned lemons into lemonade, shaking off her reality TV villain title as she and fellow SH</em> alum Paige DeSorbo formed their hit Giggly Squad</em> podcast u2014 leading to a tour, book and the web series Hannah & Paige Try New Things</em>. The 34-year-old also uses her platform u2014 with 1.7 million Instagram followers in addition to her TikTok u2014 to support her blossoming comedy career, posting clips from her nationwide stand-up tour that followed the success of her 2024 Netflix special, We Ride at Dawn</em>.</p>nnnn

ntTHE CRAZIEST PLACE I’VE FILMED CONTENT IS </strong>“On the toilet.”</p>n</div>”,”alt”:”Hannah Berner”,”image_credit”:”Courtesy of Hannah Berner”,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:1236401821,”image”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/hannah-berner-vertical-2025.jpeg?w=1024″,”sizes”:{“pmc-gallery-s”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/hannah-berner-vertical-2025.jpeg?w=270″,”width”:270,”height”:480},”pmc-gallery-m”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/hannah-berner-vertical-2025.jpeg?w=540″,”width”:540,”height”:960},”pmc-gallery-l”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/hannah-berner-vertical-2025.jpeg?w=675″,”width”:675,”height”:1200},”pmc-gallery-xl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/hannah-berner-vertical-2025.jpeg?w=864″,”width”:864,”height”:1536},”pmc-gallery-xxl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/hannah-berner-vertical-2025.jpeg?w=1080″,”width”:1080,”height”:1920}},”fullWidth”:324,”fullHeight”:575,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid13″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400742,”position”:14,”positionDisplay”:15,”date”:”2025-10-14 11:48:02″,”modified”:”2025-10-14 14:32:25″,”title”:”Hasan Piker”,”subtitle”:null,”slug”:”hasan-piker”,”caption”:””,”description”:”ntttt

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nt@hasanabi
3 million followers on Twitch</strong></p>nnnn

ntHe wears a lot of hats: streamer, influencer, left-wing political commentator, TikToker, creator, host, Rutgers graduate and dedicated fitness fanatic, to name a few. On Instagram, where he counts 1.5 million followers, he calls himself simply “Turkish” and “politics guy” and goes live on Twitch nearly daily to dissect politics, culture and current events for his massive audience. Fans u2014 who were eagerly anticipating his planned debate with the late Charlie Kirk u2014 have even suggested he run for office. But as he recently told Wired</em>: “You can’t podcast your way out of this problem.”</p>nnnn

ntTHE PERSON WHOSE SOCIAL MEDIA ACCOUNT I’D LOVE TO RUN FOR THE DAY </strong>“Donald Trump. I feel like I could embody his voice perfectly and solve a lot of the problems he caused.”</p>n</div>”,”alt”:””,”image_credit”:””,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:0,”image”:””,”sizes”:{“pmc-gallery-s”:[],”pmc-gallery-m”:[],”pmc-gallery-l”:[],”pmc-gallery-xl”:[],”pmc-gallery-xxl”:[]},”fullWidth”:0,”fullHeight”:0,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid14″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400745,”position”:15,”positionDisplay”:16,”date”:”2025-10-14 11:48:15″,”modified”:”2025-10-14 14:32:45″,”title”:”Jack Henry Robbins”,”subtitle”:null,”slug”:”jack-henry-robbins”,”caption”:””,”description”:”ntttt

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nt@jackhenryrobbins
118,000 followers on Instagram</strong></p>nnnn

ntRobbins u2014 son of Susan Sarandon and Tim Robbins u2014 turned “nepo baby” discourse into satirical gold. He created an alter ego based on his own experience and recruited his famous parents, their friends and their friends’ kids for scripted videos about Hollywood privilege. That blend of irony and access caught fire: He’s now developing a comedy series for Hulu, with PEN15</em>‘s Sam Zvibleman (a non-nepo baby) on board to exec produce.</p>nnnn

ntWHAT SURPRISES ME MOST ABOUT BEING A CREATOR </strong>“My nightmare where my parents eat me at the Oscars has only become more frequent since going viral.”</p>n</div>”,”alt”:””,”image_credit”:””,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:0,”image”:””,”sizes”:{“pmc-gallery-s”:[],”pmc-gallery-m”:[],”pmc-gallery-l”:[],”pmc-gallery-xl”:[],”pmc-gallery-xxl”:[]},”fullWidth”:0,”fullHeight”:0,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid15″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400748,”position”:16,”positionDisplay”:17,”date”:”2025-10-14 11:48:30″,”modified”:”2025-10-14 14:33:17″,”title”:”Jack Schlossberg”,”subtitle”:null,”slug”:”jack-schlossberg-2″,”caption”:””,”description”:”ntttt

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nt@jack.schlossberg
884,000 followers on TikTok</strong></p>nnnn

ntThe 32-year-old Harvard Law grad u2014 and, by the way, JFK’s only grandson u2014 uses TikTok to champion voting rights and take bold swings at political targets, including recent jabs at Ryan Murphy’s American Love Story</em>, about John F. Kennedy Jr. and Carolyn Bessette-Kennedy. Schlossberg slammed the upcoming series as “grotesque,” saying his family was never consulted. He also has moonlighted as Vogue</em>‘s political correspondent during the 2024 election.</p>nnnn

ntTHE PERSON WHOSE SOCIAL MEDIA ACCOUNT I’D LOVE TO RUN FOR A DAY</strong> “The pope!! I’d make my mother a saint, then I’d tweet at J.D. Vance.”</p>n</div>”,”alt”:””,”image_credit”:””,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:0,”image”:””,”sizes”:{“pmc-gallery-s”:[],”pmc-gallery-m”:[],”pmc-gallery-l”:[],”pmc-gallery-xl”:[],”pmc-gallery-xxl”:[]},”fullWidth”:0,”fullHeight”:0,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid16″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400752,”position”:17,”positionDisplay”:18,”date”:”2025-10-14 11:48:57″,”modified”:”2025-10-14 15:07:48″,”title”:”Jake Shane”,”subtitle”:null,”slug”:”jake-shane-2″,”caption”:”Jake Shane “,”description”:”ntttt

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nt@octopusslover8
3.8 million followers on TikTok</strong></p>nnnn

ntA social media favorite for his absurdist humor and pop-culture riffs, Shane, 26, has turned offbeat relatability into a fast-rising career. Since appearing on this list last year, his momentum hasn’t slowed. In March, he told THR</em> he hopes to land more onscreen roles u2014 and he’s already started, with a guest spot in season four of HBO’s Hacks</em>. The New York native wrapped his 36-date Live With Jake Shane comedy tour in July and continues to grow his audience through the comedy podcast Therapuss With Jake Shane</em>, where guests have included Glen Powell and Kaia Gerber.</p>nnnn

ntTHE CRAZIEST PLACE I’VE LOOKED AT SOCIAL MEDIA </strong>“During therapy, sorry.”</p>n</div>”,”alt”:”Jake Shane @octopusslover8″,”image_credit”:”Kristina Bumphrey/PMC”,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:1236401179,”image”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/KBU_2389-EMBED-2025.jpg?w=1000″,”sizes”:{“pmc-gallery-s”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/KBU_2389-EMBED-2025.jpg?w=320″,”width”:320,”height”:282},”pmc-gallery-m”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/KBU_2389-EMBED-2025.jpg?w=640″,”width”:640,”height”:563},”pmc-gallery-l”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/KBU_2389-EMBED-2025.jpg?w=800″,”width”:800,”height”:704},”pmc-gallery-xl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/KBU_2389-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:880},”pmc-gallery-xxl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/KBU_2389-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:880}},”fullWidth”:653,”fullHeight”:575,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid17″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400750,”position”:18,”positionDisplay”:19,”date”:”2025-10-14 11:48:40″,”modified”:”2025-10-14 14:55:45″,”title”:”Kareem Rahma”,”subtitle”:null,”slug”:”kareem-rahma-2″,”caption”:”Kareem Rahma “,”description”:”ntttt

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nt@kareem</strong>
1.1 million followers on TikTok</strong></p>nnnn

ntIn a time when A-list talent is hesitant to offer any opinion (on anything), Rahma has earned a following by getting the likes of Ethan Hawke, Michael Shannon and Cate Blanchett to share their u2014 albeit usually low-stakes u2014 hot takes from the seat of an active New York City subway car (meaning they always have an audience of random straphangers). With a low concept and even lower production value, Subway Takes</em> debuted only in 2023 and now has 2 million follows on Instagram and 1 million on TikTok and is catching up with other digital-native press stops like Hot Ones</em> and podcasts like Call Her Daddy</em> as places for famous people to hawk their onscreen wares.</p>nnnn

ntAnd while Rahma’s biggest interviewees have gone from fellow NYC comedians to Oscar hopefuls and would-be box office stars, he continues to showcase his comedy chops in back-and-forths with average subway riders. His reach now extends far beyond entertainment. A July video with Zohran Mamdani covered the New York City mayoral candidate’s stance on the city’s policing, taxes and homelessness policies, while Rahma took the late Jane Goodall on a subway ride and spent the time talking about environmentalism and the importance of public transit.</p>nnnn

ntBEFORE I BECAME A FULL-TIME CREATOR, I WAS u2026</strong> “A failed entrepreneur.”</p>nnnn

ntTHE BIGGEST PERK OF CREATOR LIFE </strong>“Having my work be seen by millions of people.”</p>nnnn

ntTHE CRAZIEST PLACE I’VE FILMED CONTENT </strong>“Inside the Washington Square Park fountain u2014 naked.”</p>n</div>”,”alt”:”Kareem Rahma @kareem”,”image_credit”:”Courtesy of Subject”,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:1236400929,”image”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/kareem-rahma-EMBED-2025.jpg?w=1000″,”sizes”:{“pmc-gallery-s”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/kareem-rahma-EMBED-2025.jpg?w=270″,”width”:270,”height”:480},”pmc-gallery-m”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/kareem-rahma-EMBED-2025.jpg?w=540″,”width”:540,”height”:960},”pmc-gallery-l”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/kareem-rahma-EMBED-2025.jpg?w=675″,”width”:675,”height”:1200},”pmc-gallery-xl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/kareem-rahma-EMBED-2025.jpg?w=864″,”width”:864,”height”:1536},”pmc-gallery-xxl”:{“src”:”https://www.hollywoodreporter.com/wp-content/uploads/2025/10/kareem-rahma-EMBED-2025.jpg?w=1000″,”width”:1000,”height”:1778}},”fullWidth”:323,”fullHeight”:575,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid18″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400756,”position”:19,”positionDisplay”:20,”date”:”2025-10-14 11:49:15″,”modified”:”2025-10-14 14:33:58″,”title”:”Kai Cenat”,”subtitle”:null,”slug”:”kai-cenat-2″,”caption”:””,”description”:”ntttt

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nt@kaicenat
18 million followers on Twitch</strong></p>nnnn

ntTwitch’s most watched creator has turned his channel into a cultural circus, pulling in millions with celebrity skits, all-night gaming sessions and viral marathons like Mafiathon 3</em>, where LeBron James famously gave him a haircut live on camera. In May, he launched Streamer University to mentor up-and-coming creators, and now Hollywood’s calling: Cenat will star in the comedy thriller Livestream From Hell</em>, alongside Kevin Hart and Druski. During a recent Hot Ones </em>interview, Cenat advised future streamers: “What’s not teachable is being yourself.”</p>n</div>”,”alt”:””,”image_credit”:””,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:0,”image”:””,”sizes”:{“pmc-gallery-s”:[],”pmc-gallery-m”:[],”pmc-gallery-l”:[],”pmc-gallery-xl”:[],”pmc-gallery-xxl”:[]},”fullWidth”:0,”fullHeight”:0,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid19″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400759,”position”:20,”positionDisplay”:21,”date”:”2025-10-14 11:50:06″,”modified”:”2025-10-14 14:34:26″,”title”:”Keith Lee”,”subtitle”:null,”slug”:”keith-lee-2″,”caption”:””,”description”:”ntttt

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nt@keith_lee125
17 million followers on TikTok</strong></p>nnnn

ntGoing from MMA fighter to food critic isn’t what you might call a common career path u2014 but that’s what makes Lee’s story so compelling. He’s turned the discipline he learned in the cage into a mission to uplift the underdog, reviewing mom-and-pop restaurants whose takeout he films from his car and sends viral overnight. With millions of followers across TikTok and Instagram, Lee’s no-frills, to-camera reviews have made him one of social media’s most trusted u2014 and most unlikely u2014 food critics.</p>n</div>”,”alt”:””,”image_credit”:””,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:0,”image”:””,”sizes”:{“pmc-gallery-s”:[],”pmc-gallery-m”:[],”pmc-gallery-l”:[],”pmc-gallery-xl”:[],”pmc-gallery-xxl”:[]},”fullWidth”:0,”fullHeight”:0,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid20″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400766,”position”:21,”positionDisplay”:22,”date”:”2025-10-14 11:51:01″,”modified”:”2025-10-14 14:34:52″,”title”:”Kinigra Deon”,”subtitle”:null,”slug”:”kinigra-deon”,”caption”:””,”description”:”ntttt

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nt@kinigra
2.2 million followers on Facebook</strong></p>nnnn

ntDeon calls it “cinematic storytelling” u2014 producing full-blown, multicharacter, 20-minute comedy episodes for YouTube and Facebook using a crew trained in traditional TV. Think Tyler Perry for the digital age u2014 a comparison she embraces. With expansion plans that include her own production studio, she’s building a media empire without leaving the platforms that launched her.</p>nnnn

ntTHE CRAZIEST PLACE I’VE LOOKED AT SOCIAL MEDIA</strong> “Not craziest, but most inappropriate? During a heated argument with my husband u2026 about social media. I literally paused the argument, checked my video numbers, then unpaused the argument and picked up where I left off. He was OVER it. I don’t do that anymore, I promise.”</p>n</div>”,”alt”:””,”image_credit”:””,”url”:”https://www.hollywoodreporter.com/lists/most-powerful-influencers-2025/”,”image_id”:0,”image”:””,”sizes”:{“pmc-gallery-s”:[],”pmc-gallery-m”:[],”pmc-gallery-l”:[],”pmc-gallery-xl”:[],”pmc-gallery-xxl”:[]},”fullWidth”:0,”fullHeight”:0,”mime_type”:”image”,”ad”:””,”appleSongID”:null,”enableAppleGA”:false,”additionalDescription”:null,”subtitleColor”:null,”additionalSubtitle”:null,”additionalSubtitleColor”:null,”ads”:{“html”:”t

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nttnt</div>n</div>nttt</div>ntttt</div>n”,”data”:[{“divId”:”gpt-dsk-tab-list-inbodyx-uid21″,”displayType”:”medrec”,”targeting”:[{“key”:”pos”,”value”:”in-bodyX”},{“key”:”pos”,”value”:”mid”},{“key”:”pos”,”value”:”in-listX”},{“key”:”pos”,”value”:”btf”},{“key”:”viewable”,”value”:”yes”}],”lazyLoad”:”yes”,”lazyLoadMultiplier”:2,”zone”:”list/inbodyX”,”sizes”:[[300,250]]}]}},{“ID”:1236400778,”position”:22,”positionDisplay”:23,”date”:”2025-10-14 11:51:43″,”modified”:”2025-10-14 14:56:39″,”title”:”Mark Phillips”,”subtitle”:null,”slug”:”mark-phillips-2″,”caption”:”Mark Phillips”,”description”:”ntttt

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