Los Angeles Lakers Land Revolve Sponsorship Deal
The Los Angeles Lakers have entered their Revolve era. The iconic NBA team announced today a multiyear sponsorship with the fashion retailer and premium lifestyle brand, marking a marriage of Southern California entities. It marks the first NBA sponsorship deal for Revolve, which is wildly popular among millennial and Gen Z female consumers. Per an…
The Los Angeles Lakers have entered their Revolve era.
The iconic NBA team announced today a multiyear sponsorship with the fashion retailer and premium lifestyle brand, marking a marriage of Southern California entities. It marks the first NBA sponsorship deal for Revolve, which is wildly popular among millennial and Gen Z female consumers.
Per an announcement release today, the deal will reflect Revolve’s commitment to “engaging customer experiences” through social media content and influencer collaborations. Lakers fans will see the sponsorship come to life during this current season with in-arena signage, co-branded social media features on Lakers and Laker Girls social channels and influencer engagement.
“We are honored that Revolve has selected the Lakers for its inaugural sponsorship of an NBA team and are thrilled to welcome the brand to the Lakers family,” said Los Angeles Lakers vp of corporate partnerships Jill Snodgrass. “Basketball exists beyond the court with influences throughout culture, and this collaboration recognizes the value of that intersection of sports and fashion.”
Added Revolve Group co-founder and co-CEO Michael Mente: “Revolve is proud to announce our sponsorship with the Los Angeles Lakers, uniting fashion and sports through a dynamic, multi-season experience. This collaboration celebrates our LA roots and reinforces REVOLVE’s position at the center of culture as a leader in fashion retail dedicated to creating engaging experiences for our community.”
Revolve Group, Inc. is best known for its retail experience that offers curated selections from more than 1,000 brands, both emerging and established, across categories like apparel, footwear, accessories, beauty and more.
A view of the atmosphere during Revolve Festival in Thermal, Calif. on April 16, 2023.
(Photo by Vivien Killilea/Getty Images for REVOLVE)
Laker Girls dance during a game at Acrisure Arena in Palm Springs, Calif. on Oct. 3, 2025.
(Photo by Katharine Lotze/Getty Images)
