Marketing Campaigns for ‘Wicked,’ ‘Severance,’ ‘Sinners’ Among 2025 Clio Entertainment Winners

Marketing campaigns for Wicked, Severance, Sinners, Weapons, Abbott Elementary and 28 Years Later are among the winners for the 2025 Clio Entertainment Awards.

Clio Entertainment’s awards, which recognize creative excellence in entertainment marketing, were handed out Thursday night in a live ceremony hosted by comedian, writer and actress Rachel Bloom at the Dolby Theatre in Hollywood. The competition, established by The Hollywood Reporter in 1971, presents awards in categories encompassing key art, design, trailer, audio visual and more.

Also during the event, several companies won top honors, including Netflix (network of the year), Activision (game publisher of the year), Warner Bros. Pictures (studio of the year), the Walt Disney Co. (entertainment brand of the year) and AV Squad (agency of the year).

Honorees included Jim Frederick, former president of marketing at Castle Rock Entertainment, senior vp creative advertising at Warner Bros. and executive vp marketing at Sony Screen Gems, who was presented with the 2025 Clio Entertainment Impact Award for his groundbreaking contributions on motion picture marketing.

Alexandria Sumner, Snap’s senior director of marketing for the Americas, announced AKQA as the Clio Entertainment x Snapchat AR Specialty Award winner, which highlights and celebrates creative use of augmented reality to stimulate and immerse users on social media and digital platforms. AKQA won for Netflix’s “Body Swap,”, which also took home the Grand for Digital, Mobile, & Social Media, recognizing its innovative and engaging approach to interactive storytelling.

“This year, the Clio Entertainment jury awarded work that took risks at a time when playing it safe often feels like the smarter move,” said Ashley Falls, managing director of the Clios, West Coast. “We’re grateful to our jury members for continuing to celebrate creative ideas that push boundaries, and to our entrants who always find new ways to keep the magic in this business. We hope that these results set a high standard for how to engage with audiences today and where to meet them in the future.”

A list of 2025 Grand Clio Entertainment Award winners follows. The full list of Grand, Gold, Silver and Bronze Clio Entertainment award recipients can be found at www.clios.com/entertainment.

TELEVISION & STREAMING

Audio Visual Craft
“See It Differently” by Uncommon Creative Studio for BritBox

Design
“Season 2 Open” by Apple TV+ for Severance

Digital, Mobile, & Social Media
“Body Swap” by AKQA for Netflix

Integrated Campaign
“Season 2” by Apple TV+ for Severance

Out of Home
“Diorama Billboard” by ABC for Abbott Elementary

Partnerships & Collaborations
“The Official Thingertips of Cheetos” by Goodby Silverstein & Partners for Cheetos

Public Relations
“The Cube” by Apple TV+ for Severance

THEATRICAL

Audio Visual Craft
“Days” by Buddha Jones for 28 Years Later

Branded Entertainment & Content
“Collateral Stains” by The Walt Disney Company for Marvel Studios/Tide

Design
“Caption With Intention” by FCB Chicago for Rakish Entertainment

Digital, Mobile, & Social Media Craft
“28 Years Later Trailer Countdown” by Watson Design Group for 28 Years Later

Digital, Mobile, & Social Media
“Smile 2 Watch” by Loop for Smile 2

Innovation
“Caption With Intention” by FCB Chicago for Rakish Entertainment

Integrated Campaign
“Integrated Campaign” by Warner Bros. Pictures for Sinners

Key Art
Eyes” by NEON for Together

Original Content
“Aspect Rations with Ryan Coogler” by Rivendell Films for Sinners

Partnerships & Collaborations
“Brand Partnerships Campaign” by Universal Pictures for Wicked

Public Relations
“Caption With Intention” by FCB Chicago for Rakish Entertainment

Retail & Premium
“Arcade Standee” by Midnight Oil for Sonic The Hedgehog 3

Spot
“Slide” by Requiem for Together

Teaser
“Days” by Buddha Jones for 28 Years Later

Trailer
“Beware” by Mark Woollen & Associates for Weapons

HOME ENTERTAINMENT

Craft & Design
“Deluxe Boxset” by Lionsgate for The Conversation

Digital, Mobile, & Social Media
“Home, Home, Home” by OC Agency for Beetlejuice Beetlejuice

Experiential & Fan Engagement
“Oreo Empire” by Dentsu Creative Chicago for Mondeléz International

Partnerships & Collaborations
“Dance With Bluey” by BBC Studios Creative for BBC Studios

GAMES

Experiential & Fan Engagement
“Oreo Square Cookie” by Saatchi & Saatchi Germany for Mondeléz International

LIVE ENTERTAINMENT

Branded Entertainment & Content
“Breakfast Helsinki” by You Are What You Watch for Love & Anarchy – Helsinki International Film Festival