The Next Murdoch Bet: Page Six Hollywood

New York Post veteran Ian Mohr is headed to Los Angeles to launch Page Six Hollywood.

In an internal email, Post EIC Keith Poole told his staff, “Page Six Hollywood will be the first and last word on what’s going on in LA Society, with deeper dives into the business of entertainment, media power players, and high-stakes real estate.”

Page Six editor Mohr joined the Post’s gossip column in 2011 after time at Variety and The Hollywood Reporter. News of Mohr leaving his native New York City for Hollywood follows a Nov. 18 launch event for California Post, which will be based on the Fox lot.

If you’re counting, Page Six Hollywood will join both the flagship Page Six and TMZ in the stable of entertainment news properties controlled by the Murdochs (TMZ is owned by the Lachlan Murdoch-run Fox Corp).

On Aug. 4, News Corp, revealed a plan to challenge The Los Angeles Times and bring theNew York Postto the West Coast with the launch ofThe California Post, to be led by Nick Papps, a veteran of Murdoch’s Australian papers.

The full email from Keith Poole follows:

Dear all,

I’m excited to share that Ian Mohr will soon be heading west to oversee an exciting new product tied to the launch of the California Post. Page Six Hollywood will be the first and last word on what’s going on in LA Society, with deeper dives into the business of entertainment, media power players, and high-stakes real estate. Ian’s pedigree makes him a perfect match for Page Six Hollywood.

He joined Page Six in 2011 and has been central to its unmatched voice and impact ever since. Before that, he served as New York Bureau Chief of The Hollywood Reporter and Box Office Editor at Variety, and worked in film development and production at MGM. A Brooklyn native, Ian’s career has spanned both coasts and nearly every corner of the entertainment industry, from Hollywood studios to the center of New York’s gossip scene.

He’ll be backed by a dedicated California-based team to ensure our scoops remain fast, fearless, and unmistakably Page Six. Please join me in congratulating Ian on this new role and exciting new chapter in the legendary column’s history.

Yours,

Keith