GQ Names Adam Baidawi New Global Editorial Director
Adam Baidawi has been named global editorial director of GQ. Baidawi comes to the role after having served as deputy global editorial director of GQ and head of editorial content at British GQ since 2021. He takes over the role after Will Welch announced he was leaving to work with Pharrell Williams in Paris. His…
Adam Baidawi has been named global editorial director of GQ.
Baidawi comes to the role after having served as deputy global editorial director of GQ and head of editorial content at British GQ since 2021. He takes over the role after Will Welch announced he was leaving to work with Pharrell Williams in Paris.
His first print issue will be the September 2026 edition. He will also oversee Pitchfork, led by Mano Sundaresan.
He comes to the role after overseeing covers including Paul Mescal, Malala, Charli xcx, Mo Salah, Andrew Garfield and Pierce Brosnan. Baidawi was previously editor-in-chief of GQ Middle East from 2018 to 2021 and served as a correspondent for The New York Times in Australia.
“Adam makes perfect sense to lead GQ because he’s a writer and journalist first – a cultural thinker at a time when the culture needs to be thought through, and even interrogated a little. Having worked all over the world, he has a global sensibility, plenty of wit and style, and an easy collegiality with the editors he works with. This is someone GQ’s readers can expect to challenge received wisdom – about modern masculinity and the worlds of celebrity, sport, and fashion – and have a lot of fun doing so,” said Anna Wintour, chief creative officer at Condé Nast.
“It is the honour of my life to lead GQ into a new era, and to build on the legacy of the great editors I grew up admiring. GQ has remarkable power to define the conversations around style, culture and masculinity. I look forward to using that power in new and surprising ways. I’m grateful to Anna and to our global teams for their trust. We have ambitious work ahead,” Baidawi said.
