The Newest Vertical Video Player Is … the Kansas City Chiefs?
The vertical video gold rush has pulled in one of the biggest players in traditional media —the NFL. Or at least, one of its marquee franchises. The Kansas City Chiefs are diving into the micro-series realm with a comedy called El Offseason. The Spanish-language show will follow the misadventures of four (fictional) team employees whose…
The vertical video gold rush has pulled in one of the biggest players in traditional media —the NFL. Or at least, one of its marquee franchises.
The Kansas City Chiefs are diving into the micro-series realm with a comedy called El Offseason. The Spanish-language show will follow the misadventures of four (fictional) team employees whose offseason months spiral into chaos. The team says the nine-episode series will combine elements of sketch comedy with the wild plot twists of a telenovela.
El Offseason is set to premiere June 12 in the United States, Mexico and Spain. As part of the NFL’s global markets program, the Chiefs have marketing rights in the latter two countries (along with several other franchises), hence the Spanish-language effort. A trailer for the series is below.
“This is exactly the kind of storytelling opportunity the offseason creates,” said Lauren Denowitz, vp brand marketing and fan engagement for the team. “When the games stop, the connection matters even more. El Offseason lets us show up for our fans in a way that feels fun, culturally relevant, and completely different from anything we’ve done before — while still staying true to who we are.”
The Chiefs have made a concerted push into entertainment in recent years. The team launched a production studio in early 2025. The team was also featured in a 2024 Hallmark holiday movie and an ESPN docuseries called The Kingdom.
Argentinian filmmaker Sebastián “Mega” Díaz directs and co-writes El Offseason. The Chiefs are producing the series with La Doble, fable.works and Samba Digital; the latter is the team’s social agency in Mexico and Spain. The series will run on YouTube in the United States and on Instagram, TikTok and Facebook internationally. Episodes will debut on Tuesdays and Fridays.
“As the NFL grows its presence in the U.S. and abroad, we continue to focus on meaningful engagement with our fans,” said NFL chief marketing officer Tim Ellis. “The Kansas City Chiefs’ El Offseason reflects a league-wide commitment to develop creative storytelling that authentically connects with our Latino fans in the U.S. and Spanish-speaking communities worldwide, bringing them closer to the game while building excitement for the season ahead.”
