Robbie Henchman Named President of 160over90 and Senior Partner at WME
WME Group has named Robbie Henchman president of its in-house marketing and branding agency, 160over90. Henchman will also become senior partner at WME and oversee the agency’s brand representation business, which includes clients like McDonalds and Lego. Henchman effectively succeeds Ed Horne, who left 160over90 to become COO of On Location. Executive vps Ryan Brown,…
WME Group has named Robbie Henchman president of its in-house marketing and branding agency, 160over90. Henchman will also become senior partner at WME and oversee the agency’s brand representation business, which includes clients like McDonalds and Lego.
Henchman effectively succeeds Ed Horne, who left 160over90 to become COO of On Location. Executive vps Ryan Brown, Jessica Sinn and Justin Zambuto stepped up to lead the company day-to-day after Horne exited, and all three will now report to Henchman.
Clients of 160over90 include AB InBev, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, University of Pittsburgh, Verizon and Visa.
Henchman joins 160over90 from IMG, where he was most recently president of IMG events and global partnerships. He originally joined IMG in 1995, working as an intern at Wimbledon.
“Robbie’s track record of delivering strategic partnerships and building meaningful, longlasting relationships with brands and C-suite leaders is quite simply second to none,” said WME Group president and managing partner Mark Shapiro. “With brands turning to 160over90 and WME at an accelerated rate for unique insight and access across entertainment, sports and culture, we are well positioned to provide unmatched creative solutions to reach and activate consumers.”
“The entertainment, sports and experiential spaces are on an exciting trajectory, with 160over90 and WME at the forefront of this change,” added Henchman. “I’m thrilled to be supporting our global team in forging transformative brand-to-consumer connections that drive measurable results for our clients’ businesses.”
