Snoop Dogg Set to Return for NBCUniversal’s Winter Olympics Coverage

NBCUniversal said Sunday night that Snoop Dogg will return to his gig helping cover the Olympics for NBC and Peacock.

Following on the heels of the 2024 Summer Games in Paris, the rapper will head to Italy for the Milano CortinaOlympics. The Games kick off Feb. 6 with the Opening Ceremony.

According to NBCUniversal: “The global megastar will explore northern Italy, from the vibrant streets of Milan to the breathtaking Dolomites, providing his unique perspective to viewers during NBCUniversal’s Winter Olympic primetime coverage.”

Throughout the Winter Games, Snoop also will speak with NBC Olympics host Mike Tirico and share his take on what’s going on in the Games as part of the “Snoop’s Greatest Hits” segment. As he did previously, Snoop will also explore the culture and landmarks in the region, attend Olympics competitions and cheer alongside the athletes, their friends and families.

The announcement was made Sunday night during NBC Sports’ Sunday Night Football coverage of the Green Bay Packers at Dallas Cowboys.

“I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milan Cortina,” Snoop said in a statement. “The D O double G will be on the scene, and I am looking forward to celebrating with the athletes and their families. The Olympics is the biggest stage in the world and, as everyone knows, I’m all about sports, bringing people together, and unifying while bringing the fun. I’ll be bringing my puffy jackets, snow pants, goggles, skates (and will definitely be iced out).”

Added NBC Olympics executive producer Molly Solomon: “Our Ambassador of Happiness returns! We can’t wait to see how the kid from Long Beach handles the snow and ice of Italy at his first-ever Winter Olympics. In Paris, Snoop amplified the joy of the Summer Olympics: training with the athletes, watching nervously alongside their families, and cheering on their performances. He connected with viewers in a way we’ve never seen before and now he’s primed to return as Team USA’s most effusive supporter. Mike Tirico has the announcer blazer and microphone standing by.”

During the Paris Games, Snoop carried the Olympic torch ahead of the Opening Ceremony, celebrated with athletes including gymnast Simone Biles, watched equestrian with longtime friend Martha Stewart and celebrated with gold-medalist swimmer Caeleb Dressel’s wife Meghan and infant son August.

Earlier this year, the NBCU’s Entertainment & Studios division under Donna Langley announced an expansive deal with Snoop’s Death Row Pictures across film, television and streaming. The company’s upcoming slate of projects includes a Snoop Dogg biopic. Snoop also returned to NBC’s The Voice this fall and will host Snoop Dogg’s New Year’s Eve celebration live from Miami on NBC and Peacock.