Pinterest will let you ‘dial down’ AI slop in your feeds

Pinterest is taking new steps to reduce the amount of AI slop its users are seeing. The service is adding settings that allow people to “dial down” AI-generated content in a number of categories that are “highly-prone” to such imagery, the company said in an update.

While most social platforms have grappled with how to deal with the rise of AI-created content, Pinterest has been particularly inundated. Its image-board UI has proven particularly susceptible to AI slop, and users have complained about the difficulty of finding content created by humans.

Now, Pinterest is offering users more control over how much AI content appears in their recommendations. The service is adding a “refine your recommendations” setting that allows you to toggle generative AI content from specific categories, including art, architecture, beauty, fashion, entertainment, health, home decor and sport. According to the company, these topics have seen an influx of AI-generated content, but users should “expect even more additions in the future.”

Notably, Pinterest isn’t promising to root out generative AI content entirely. Rather, it says the new settings should “dial down” the amount of AI-based content they’re seeing in a particular category. A spokesperson for the company says this is because not all AI-generated content on the platform is low quality and some users are in fact open to seeing AI-generated material.

The setting also applies only to image pins, not video, so it likely won’t do much to prevent Sora or other AI-created video clips from appearing in your feeds. For AI-created or AI-edited content that does continue to surface, Pinterest says it will label these posts more prominently. The company started experimenting with labels back in May, but has now “ramped up” its tools for identifying such content.

Pinterest’s new settings are available now on desktop and Android and will be available on iOS in the next few weeks.