Samsung showed me its secret HDR10+ Advanced TV samples – and I’m nearly sold

Kerry Wan/ZDNET Follow ZDNET:Add us as a preferred sourceon Google. ZDNET’s key takeaways Samsung just launched HDR10+ Advanced to optimize older content for newer TVs. New features include brightness boosting, adaptive motion smoothing, and better gaming performance. The simulated demo is a teaser for what’s to come in 2026. There were two 115-inch Samsung Micro…

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Kerry Wan/ZDNET

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ZDNET’s key takeaways

  • Samsung just launched HDR10+ Advanced to optimize older content for newer TVs.
  • New features include brightness boosting, adaptive motion smoothing, and better gaming performance.
  • The simulated demo is a teaser for what’s to come in 2026.

There were two 115-inch Samsung Micro RGB TVs

1. It’s all about accuracy

The simulations demonstrated how the new HDR standard leverages brighter, more color-accurate TVs by effectively reproducing the wider dynamic range and color volume intended by the content creator. Samsung calls this HDR10+ Bright.

This is achieved by feeding the TVs with scene-by-scene dynamic metadata that guides the display’s processing to optimize brightness and color, resulting in a more impactful viewing experience.

Also:I tested the Samsung S95F OLED for a week, and it spoiled the way I watch TV

To further assist with local dimming, particularly on more capable RGB Micro LED models (by Samsung) and RGB Mini-LED models (by Sony, TCL, and Hisense) that can sometimes experience unwanted light blooming, a new Local Tone Mapping feature allows the TV to analyze the image more precisely, granting far better control over the local dimming zones of a mini-LED backlight.

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