LinkedIns profile verification push is accelerating — and India is leading the charge in 2025 | TechCrunch

As online platforms grapple with how to establish trust at a global scale and address growing concerns about authenticity, the adoption of profile verification on LinkedIn is picking up pace in 2025. India is emerging as the fastest-growing market for profile verification, highlighting the country’s expanding influence on how digital work networks operate.

LinkedIn members are adding around 30 million verifications to their profiles each year, with adoption up more than 38% year-over-year in 2025, according to Oscar Rodriguez, LinkedIn’s vice president of trust products. The increase follows the company’s announcement last week that more than 100 million users have added at least one verification.

In 2022, LinkedIn began rolling out profile verification to provide clearer signals of authenticity on the platform. It initially focused on confirming members’ workplace or identity, including through company email addresses, before expanding to government-issued ID checks, and has since been extended to company pages and job listings.

Most LinkedIn members who have added a verification to their profile have done so by confirming their association with a workplace, typically using a company email address or similar credentials, rather than verifying their personal identity.

About 60% of verified members have confirmed a workplace affiliation, typically using a company email address, while roughly 27% have verified their identity using a government-issued ID, Rodriguez said.

The pace of India growth

Geographically, the U.S. accounts for the largest share of verified users, representing about 40% of the more than 100 million members who have added at least one verification, the company said. India follows closely, alongside other major markets, including the U.K., Canada, Brazil, and France.

While the U.S. continues to account for the largest overall share of verified users, India has emerged as LinkedIn’s fastest-growing market for profile verification, Rodriguez said, with adoption rising about 80% over the past 12 months.

India is already one of LinkedIn’s largest and fastest-growing user markets globally, with more than 160 million users, and the pace of verification adoption there is unfolding alongside broader growth in professional networking, hiring, and remote work on the platform. This underscores how shifts in India’s workforce are increasingly shaping LinkedIn’s global usage patterns.

As verification adoption has grown, LinkedIn has also begun extending those signals beyond its own platform.

Earlier this year, the Microsoft-owned company launched its “Verified on LinkedIn” program, allowing partner platforms to display LinkedIn verification badges. Zoom is the most recent partner for this move, joining companies such as Adobe and G2. The company also recently introduced a self-serve API to make it easier for other organizations to integrate verification into their own services.

LinkedIn says profile verification is associated with higher engagement on the platform, with verified members seeing up to 60% more profile views and around 50% more interaction on their posts compared with unverified users. Verified company pages also tend to attract more attention, recording significantly higher views and follower growth, the company stated.

“Verifications provide a powerful signal of authenticity on LinkedIn, helping to support authenticity and trust,” said Rodriguez. “Members with verifications are far more likely to represent real people, and jobs with verifications of the page, and hirer maintain significantly higher integrity and safety standards.”