Viant Technology Grew Sales And Got Wall Street’s Attention

What’s going on here?

Viant Technology just reported a surge in second-quarter sales, fueled by record connected TV ad spend and fresh AI-driven features, pushing the digital ad specialist into Wall Street’s limelight.

What does this mean?

Programmatic advertising is shifting rapidly, and Viant Technology is keeping pace. The company’s Q2 revenue hit $77.85 million, marking an 18% jump from last year and matching a similar boost in adjusted EBITDA. Notably, connected TV made up a record 45% of ad spend this quarter, making it clear that brands are moving away from traditional ad channels in favor of streaming platforms. Viant has rolled out new ViantAI tools targeted at sharper ad measurement and audience targeting, aiming to give advertisers a leg up in reaching their ideal viewers. While revenue narrowly missed Wall Street’s forecast, Viant’s upbeat Q3 outlook—with guidance up to $86.5 million and improved profits—signals it’s expecting more momentum ahead.

Why should I care?

For markets: AI and streaming keep investors interested.

Viant’s revenue growth is riding the wave of connected TV and AI-powered personalization in digital ads. The company still enjoys solid analyst support, with buy ratings and a median price target 43% above where shares trade now. That said, the stock is valued at 58 times projected earnings—still high, though down from an even pricier multiple a few months ago. The numbers show that investors remain optimistic about Viant’s growth runway, even as the market becomes more selective.

The bigger picture: Streaming’s share keeps climbing.

Connected TV is rapidly reshaping where advertising dollars flow, with spending shifting decisively from traditional networks toward digital streaming. Viant’s record CTV share underscores how advertisers are adapting, looking for ways to measure audience engagement more precisely and reach viewers across fragmented platforms. As more brands demand advanced targeting and reliable analytics, companies like Viant are increasingly essential in connecting advertisers with audiences in the streaming era.

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