YouTube is letting creators make playable games with a Gemini 3 tool

Google’s at it again, once more insisting that AI is something people need or want more of in their lives. The latest move comes from YouTube Gaming, which announced an open beta for a project called Playables Builder. This allows select YouTube Creators to use a “prototype web app built using Gemini 3” to make bite-sized games, no coding required.

YouTube was testing the addition of small-scale games to its desktop and mobile platforms back in 2023, then added multiplayer capability to Playables last year. Since AI is appearing all over Google-owned services, today’s news probably shouldn’t be a surprise.

The premise sounds similar to the Disco and GenTabs projects that Google Labs recently announced. They offer an AI layer to web browsing: provide a natural language input, get an interactive widget that does what you asked for. Despite my skeptical attitude toward AI, I can see those tools having some practical applications for search, where the goal is to aggregate whatever data you’re looking for into a manageable, easy-to-read interface.

But a game is not simple. A good game takes what might be a simple idea and, with finesse and iteration and skill, transforms it into a genuinely fun experience. It’s a cute parlor trick that AI assistants can help people to make stuff without technical knowledge, but there’s a reason professional game devs work hard to amass all their know-how. Playables Builder is a peak example of misunderstanding what artificial intelligence is best at. Just because a chatbot can make a game doesn’t mean anyone will enjoy playing it.