Meta closes 550,000 accounts to comply with Australias kids social media ban

To comply with Australia’s under-16 social media ban, Meta said on Medium that it has shut down nearly 550,00 accounts. That number includes 330,000 Instagram, 173,000 Facebook and 40,000 Threads accounts deemed to belong to children. “Ongoing compliance with the law will be a multi-layered process that we will continue to refine, though our concerns about determining age online without an industry standard remain,” the company wrote.

Australia’s minimum age social media ban, the first of its kind in the world for a democracy, went into effect on December 10. The ten platforms affected, including Facebook, Instagram, TikTok, Snapchat, X, Reddit and Twitch, must bar underage users or face a fine of up to $AUD 49.5 million ($33 million). Platforms are using a variety of means to determine age, including age inference based on activity and selfies.

Some of those platforms aren’t taking the ban lying down. Reddit, which launched a lawsuit against the Australian government, argued that it shouldn’t have been included in the ban since it isn’t a social media site, while adding that it comes with some “serious privacy and political expression issues” for users.

Meta also expressed its opposition to the ban, citing a number of factors. It says taking social media out of the hands of teens can isolate them from getting support from online communities, and that the ban is only driving them to “less regulated parts of the internet.” It also sites inconsistent age verification methods and a lack of interest in compliance from teens and parents.

However, the fact that Meta has removed almost 550,000 accounts just a month after the ban took affect shows that it is also affecting the company’s bottom line. And Meta doesn’t have a sterling record when it comes to teen safety, having previously downplayed the frequency of harm to children.