Super Bowl 2026 TV deals: The best sales we found this week on OLEDs and other smart TVs ahead of kickoff

The big game is one of the few instances now in the US where most people gather around the TV to watch the live event together. While the teams playing in Super Bowl 2026 are the true stars of the show (and Bad Bunny, of course), your TV is a pretty important part of the puzzle of putting together an excellent Super Bowl party. Maybe you’ve been thinking about replacing an aging set, or you’re itching for a full refresh of your home theater setup — either way, you’ll want to try to get a good deal on a new TV. Thankfully, the weeks leading up to the Super Bowl can be a great time to shop for a new TV.

Generally, TV prices steadily decrease after a new model comes out. Some 2026 TV models were announced at CES and are forthcoming things year, making now a good time to look for discounts on 2025 sets. Aside from the holiday shopping season, now is one of the best times of the year to save on a TV. Here, we’ve curated the best Super Bowl TV deals we could find this year, from already affordable sets discounted even further to high-end OLEDs that are hundreds of dollars off.

Super Bowl 2026 TV deals for less than $500

You can easily find solid 1080p and 4K TV sets within this budget-friendly price range. What you’ll be more limited in is size — most TV deals under $500 we’re seeing right now are on sets up to 55 inches. There are a few 65- and 75-inch models in there, but the pickings are slim.

Roku 24-inch 720p smart TV for $100 (18 percent off)

TCL 40-inch Class S3 1080p smart TV for $150 (21 percent off)

Roku 55-inch 4K smart TV for $248 (29 percent off)

Roku 55-inch Mini LED 4K smart TV for $348 (30 percent off)

TCL 75-inch Class S5 4K smart TV for $480 (26 percent off)

OLED TV deals

This is where you want to look if you want your new TV to have the richest colors, deepest blacks and excellent contrast performance. Of course, that all comes at steeper prices — it can be difficult to find a good OLED set for less than $1,000, even on sale.

Sony 55-inch Bravia XR8B 4K smart TV for $998 (9 percent off)

Samsung 65-inch Class OLED S95F 4K smart TV for $2,298 (23 percent off)

Sony 77-inch Bravia XR A95L OLED 4K smart TV for $3,498 (30 percent off)

Super Bowl 2026 TV deals for $500 and up

This will likely be the sweet spot for many people when it comes to TV features, performance and price. Good 4K sets are common in this price range, and you’ll also find some Mini LED sets available here as well.

TCL 65-inch Class T7 4K smart TV for $500 (29 percent off)

Hisense 75-inch QD7 Mini-LED 4K smart TV for $548 (16 percent off)

Amazon 65-inch Fire TV Omni Mini LED 4K smart TV for $920 (16 percent off)

TCL 65-inch Class QM8K Mini LED 4K smart TV for $998 (33 percent off)

Streaming and home entertainment deals

A good TV is key, but having the right peripherals and accessories to go along with it will complete your home theater setup. Deals we’re tracking right now include discounts on streaming devices, soundbars and projectors.