Apple acquires popular video editing software company MotionVFX
Apple’s latest acquisition could be a hint towards improvements for Final Cut Pro. The tech giant acquired MotionVFX, as seen on the company’s website and first reported by MacRumors, which is known for providing plugins, templates, visual effects and more to video editors. MotionVFX currently offers its software for a handful of video-editing apps, like…
Apple’s latest acquisition could be a hint towards improvements for Final Cut Pro. The tech giant acquired MotionVFX, as seen on the company’s website and first reported by MacRumors, which is known for providing plugins, templates, visual effects and more to video editors. MotionVFX currently offers its software for a handful of video-editing apps, like DaVinci Resolve and Adobe Premiere, but is also listed as a trusted Apple partner and found in the Final Cut Pro ecosystem of third-party products.
Apple hasn’t revealed an acquisition price nor details of the deal. On its website announcement, MotionVFX wrote that it’s “thrilled to embrace” similar values seen with Apple products and that it’s the “beginning of something wonderful.”
Considering a lot of MotionVFX’s tools are designed for Final Cut Pro and Apple’s Motion app, we could see native integration of popular visual effects and templates into Apple’s app interfaces. It’s worth noting that MotionVFX already offers an extension that creates a panel directly in Final Cut Pro for users to browse, download and apply visual effects from its repository. The acquisition could also hint at Apple trying to make its Creator Studio more enticing in the future, since it includes both Final Cut Pro and Motion. However, there hasn’t been any clarity on what will happen to MotionVFX’s monthly or annual subscription plans, nor its support for competing products.
