Over 1,000 Content Creators Celebrate Basant with TECNO in Lahore

By Muhammad Shahzad
LAHORE, Pakistan: The iconic Basant festival returned to Pakistan after nearly two decades, with TECNO organizing a large-scale celebration in Lahore that drew over 1,000 content creators, officials said.
The event, aimed primarily at youth and TECNO smartphone users, combined traditional Basant kite-flying with modern digital content creation. Millennials introduced Gen Z participants to classic kite-flying techniques and cultural expressions, blending nostalgia with contemporary energy.
Attendees explored TECNO’s CAMON and SPARK series smartphones, with the CAMON lineup highlighted for its advanced imaging capabilities. The FlashSnap feature allowed creators to capture fast-moving moments—such as high-speed kite battles and performances—without blur, enabling storytelling through sharp, real-time visuals.
The festival also included a curated food street featuring ten vendors offering desserts, street food, fast food, and international cuisine. Participants visited the TECNO Experience Zone, praising AI-powered smartphone features that simplify key functions into a few clicks.
“At TECNO, we believe technology should celebrate real life and real culture,” said Momina Akhtar, Brand and PR Manager at TECNO Pakistan. “Basant’s return provided an opportunity to engage our community and showcase how our smartphones capture joy and emotion authentically.”
While the CAMON series emphasizes camera innovation for content creators, the SPARK series offers performance and style for everyday users. Initiatives such as “Khushiyon Ki Patang” aim to strengthen TECNO’s connection with Pakistan’s youth, combining technology, culture, and community engagement.