Federal Ministry Assures Meera of Goodwill Ambassador Status as “Psycho” Launches a New Career Era

Lahore — Veteran Pakistani film star Meera is stepping into a transformative new phase of her career, backed by institutional support from the Federal Ministry of National Heritage and Culture and fuelled by the intense buzz surrounding her upcoming psychological thriller “Psycho.”
According to a report published in the Daily Times, Federal Minister for National Heritage and Culture Aurangzeb Khan Khichi personally appreciated Meera’s decades-long contribution to Pakistani cinema and assured her of his support in potentially appointing her as Goodwill Ambassador. The minister also acknowledged her sustained efforts in promoting Pakistani films on international platforms, underscoring the state’s recognition of her cultural diplomacy.
The film “Psycho” has generated considerable conversation across media and trade circles, particularly after reports emerged that Meera underwent psychological observation following the completion of her role in the film. Reliable sources indicate that the character demanded an extraordinary level of emotional and mental immersion, leaving a visible impact on the actress even after filming concluded — a testament to the depth and intensity of her performance.
Industry observers from entertainment and branding sectors are calling this a pivotal turning point in Meera’s professional journey. The convergence of ministerial patronage, a performance-driven project, and growing public interest is positioning her at the center of Pakistan’s evolving film landscape once again. Talks for strategic collaborations and brand partnerships are also reportedly gaining momentum in the wake of this renewed spotlight.
As Pakistani cinema continues to assert its presence on the global stage, Meera’s new chapter reflects a powerful combination of institutional backing, bold storytelling, and enduring star power — signalling that one of the industry’s most iconic figures is far from finished.