Shannon Buck Joins Paramount as Head of Comms for Direct to Consumer

Cindy Holland is continuing to fill out her team at Paramount’s direct to consumer division.

PR executive Shannon Buck has joined the company as executive vp and head of communications and public relations at Paramount Direct to Consumer, which includes streamers Paramount+ and Pluto TV. She comes to Paramount from NBCUniversal, where she most recently was executive vp integrated communications.

“Shannon is a seasoned strategic communications executive with over 20 years leadingpublicity and communications for content across platforms, specializing in direct-to-consumer audience engagement and brand building,” Holland wrote in an email to staff Monday (read it in full, below). “She has a proven track record of developing award-winning campaigns, with particular expertise in strategies that drive subscriber acquisition and retention.”

Prior to joining NBCU, Buck spent six years at Netflix, rising to vp series publicity at the streamer (and overlapping with Holland’s time there). She has also worked at Starz and PR agency FerenComm.

Holland’s email to staff is below.

I am excited to share that Shannon Buck will officially join the teamstarting tomorrow, as EVP, Head of Communications and PR for Paramount Direct to Consumer. Her oversight will include global communications and publicity strategy for our business. Shannon is a seasoned strategic communications executive with over 20 years leadingpublicity and communications for content across platforms, specializing in direct-to-consumer audience engagement and brand building. She has a proven track record of developing award-winning campaigns, with particular expertise in strategies that drive subscriber acquisition and retention.

She joins us from NBCUniversal where she most recently served as head of Integrated Communications across all their television and studio group, coordinating campaigns across multiple entertainment brands within a single corporate structure. She started as Head of Publicity for Peacock where she led earned media efforts for their slate including insertingLove Islandinto the cultural zeitgeist and driving critical and consumer success forThe Traitors. She had a six year run at Netflix where she helped build and structure the team during rapid organization growth and demonstrated particular success in international campaign coordination and scaling teams with an eye towards innovation.