Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI

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Apple unveiled a new 14-inch MacBook Pro and iMac powered by its latest M6 chip on Tuesday, touting faster performance for running AI tasks directly on the devices.

  • The ​14-inch MacBook Pro starts at $1,999, ​while the iMac starts at $1,499

  • Customers can ⁠pre-order the two products from Wednesday in ​35 countries and regions, including the ​US, with availability starting November 6

  • Apple said the M6 MacBook Pro delivers up to 30% ​faster graphics and up to 25% ​faster AI performance than its M5 predecessor, along ‌with ⁠up to 24 hours of battery life, the longest ever in a Mac

  • The new iMac delivers up to ​5x faster ​on-device AI ⁠performance than the previous M4 model, Apple said

  • The launches ​come a day before Apple ​hosts ⁠a “Pro and tell” event in Los Angeles on October 28, which Bloomberg News ⁠has ​reported is expected to ​feature Apple’s first touch-screen MacBook Pro



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